It’s back-to-school time in the US. Parents are being besieged with a long list of needs, especially tech, to provide and the return to the daily routine looms over their heads. It’s a stressful time.
Mischief and Capri Sun are offering welcome – and humorous – respite. They’ve often promised 50 Seconds of Calm. That’s how long the brand assesses it takes to drink one of its beverages. But the brand’s juice pouches now do more. The partners have repackaged a pair of Capri Sun as Kid Noise-Cancelling Juice Drink.
The Capri Sun pouch duos are boxed and presented like headphones. The front features a photograph of a Capri Sun beverage with gadget-inspired graphics and includes callouts in the top front corner of the box. A hang tab comes out from the top of the box to complete the tech product packaging look.
Each Kid Noise-Cancelling Juice Drinks pack also includes a $100 credit on gig site, TaskRabbit, to add more calm time by offloading some back-to-school to-do items to someone else.
“At Capri Sun, we know that back-to-school season is a hectic time, and our goal through launching the Kid Noise-Cancelling Juice Drink is to show our appreciation for parents by providing them 50 seconds of calm,” stated Samantha Mills, associate director of brand communications. “When parents buy these new juice packs, they buy themselves some much-needed peace and quiet. Our partnership with TaskRabbit is a strategic effort to give parents what they really need—time to themselves without worry.”
Capri Sun’s Kid Noise-Cancelling Juice Drinks are available in the US via a giveaway at NoiseCancelingJuiceDrink.com while supplies last.






