Can a production house nail the taxing brief of producing low and mid-price work at the ultra-speed clients want and brands often need, plus make it well-crafted content…and make a profit? Mischief is about to find out. It has launched production arm, The Candy Factory, to do just that.
Of course, The Candy Factory is backed by Mischief, that has a brilliant reputation for creativity and strategic thinking. And AI can help. Mischief has made AI the leading feature of what The Candy Factory can do.
The Candy Factory’s scope of work also includes still photography, post-production, editing, VFX, computer graphics and AI-assisted content. It is led by Will Dempster, EVP head of production & partner at Mischief. He said this on LinkedIn:
“Lightning-speed reactive moments in culture, small-to-mid-sized shoots, stills and product shots, creator activations, A.I.-generated content and implementation—these are just some of the needs we hear from client partners that The Candy Factory can now answer,” explained Will Dempster, EVP head of production & partner at Mischief.
“The Candy Factory is for marketers who want to move at speed but may not have the ability to do so within their own teams—or to complement in-house team capabilities—and for those who want to be at the forefront of production’s rapidly-evolving landscape. We built this in anticipation of the industry’s unprecedented transformation. It has never been more important for brands to know how and when to use technology like A.I. tools to balance creativity and problem-solving with efficiency and budget.”
