Has real estate e-commerce platform, Opendoor, upstaged all the other Super Bowl commercials already? Mischief @ No Fixed Address and Opendoor will show a real homeowner getting a sales offer on their home in real-time – in the same amount of time it takes for the Big Game halftime show to run.
The campaign intends to shatter the century-old assumption that selling a home has to be a hard, time-consuming, and highly stressful process.
The live ad will feature a real homeowner in Atlanta, one of the most challenging cities to sell a home in, showing their house via Opendoor’s Virtual Assessment, (a virtual “open house” that removes the need for in-person tours). Livestream footage will air on Atlanta TV and on the Opendoor website.
“Like Opendoor, our approach to the Big Game will be anything but traditional as we aim to redefine not only how we advertise, but also how homeowners envision and navigate the process of selling their homes,” stated David Corns, chief marketing officer of Opendoor. “This spot isn’t just about making history; it’s a testament to the simplicity and certainty we bring to real estate. Even in the midst of the Big Game excitement, homeowners can easily sell their homes so they can focus on what’s next in life.”
Credits
Client: Opendoor
Chief Marketing Officer: David Corns
Head Of Brand: Allie Cole
Head Of Marketing: Lauren West
Marketing: Tirza Dioro
Creative Agency: Mischief @ No Fixed Address
Chief Creative Officer: Greg Hahn
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy
Creative Directors: Rafael Beretta Calvo & Raphael Franzini
Content Producer: Will Dempster
Producer: Coleman Sweeney
President: Kerry McKibbin
Managing Directors: Alison Whisenant & Tyler Harris
Account Director: Sam Tuttle
Account Handling: Tori Berels
Head Of Strategy: Jeff McCrory
Strategists: Nimisha Jain & Hannah Hugeback
Communications Director: Rachelle Avila
Media: Deutsch LA
Production: Strike Anywhere
Director: Pete Marquis
Director Of Photography: Damian Acevedo
Producer: Adam Lawson
Production Designer: Nick Kuwik
Stylist: Holly Hadesty
Hair & Makeup: Kerry Herta
Casting: Erica Henderson
Executive Producer: Victoria Guenier
Photographer: Fernando Decillis
Grade: Company 3 LA
Colourist: Matthieu Toullet
Colour Producer: Chris Anthony
Editing: Mackcut
Editor: Mike Rizzo
Edit Assistant: Evelyn Chat
Executive Producer: Gina Pagano
Producer: Kayla Robinson
Sound: Another Country
Sound Designer: Erik Widmark
Audio Assistant: Brett Rossiter
Executive Producer: Louise Rider
Producer: Josh Hunnicutt
Managing Director: Tim Konn
PR: ABMC
Account Director: Erika Berg
Account Supervisor: Kristin Martinez
