Peach is getting even sexier than its emoji. Simply Spiked Peach spokesperson, comedian Ron Funches, is making late-night juicy calls to fans in a campaign by Mischief. And a lucky few legal-age drinkers who text a peach emoji to 73255 will get the chance to be some of the first to taste the four new peach flavours.

“Our day-one fans have been asking for peach flavours since we launched Simply Spiked Lemonade last year. Now we’re back with not just one, but four new Simply Spiked Peach flavours and things are getting juicy,” stated Josh Ghosh, vice president of Above Premium Flavour at Molson Coors Beverage Company. “We knew we wanted to give our fans the first chance to try Simply Spiked Peach in a way that was just as juicy as the new flavours are. Enter Juicy Calls.”  

Late night texting doesn’t always pan out but Juicy Calls deliver. Beginning at 10:00pm ET on March 24th, legal-age fans of the brand located in select ZIPs within New York City, Miami and Washington D.C. can text a peach emoji to 73255 for the chance to win a special late-night delivery from Simply Spiked. Each Juicy Call delivery will include a variety 12-pack with all four new Simply Spiked Peach flavors to sip on. Like any good late-night rendezvous, lucky brand fans in participating markets will receive their juicy delivery straight to their doorsteps soon after they send a peach emoji text.

“As a recent obsessor over Simply Spiked Lemonade, I was thrilled when Simply Spiked asked me to help them raise the bar with the release of Simply Spiked Peach,” added Funches. “There’s nothing juicier than sending a late-night text but sometimes that text is met with a less than juicy response. Not this time. Simply Spiked is delivering the ultimate Juicy Call and somehow making peaches even more adult.

Credits:

Client: Molson Coors Beverage Company
Chief Commercial Officer – Michelle St. Jacques 

Chief Marketing Office – Sofia Colucci
VP Marketing, Above Premium Beer & FMB North America – Joy Ghosh
Senior Marketing Manager – Josh McDonald
Associate Marketing Manager, FABs – Ashley Austin
Associate Brand Manager, Craft Portfolio – Catherine Pastiak

Agency: Mischief
Co-Founder & CCO – Greg Hahn
Partners & Executive Creative Directors – Bianca Guimaraes & Kevin Mulroy
Creative Director – Hunter Fine
Copywriter – Evan Shisler
Art Director – Marcus Lim
EVP Production – Will Dempster
Senior Producer – Coleman Sweeney
Partner & President – Kerry Mckibbin
Managing Director – Alison Whisenant
Account Supervisor – Justine Yucesan
Account Coordinator – Kat Esser
Partner and Head of Strategy – Jeff McCrory
Strategy Director – Jimmy George
Partner and Head of Development – Oliver McAteer

Production: Mirmade
Director – Ruganzu “Riggs” Howard
Executive Producer – Jacki Calleiro
Producer – Miranda Kahn
Associate Producer – Abbie Jones
Production Supervisor – Dorian Thomas
Production Coordinator – Emily Diaz
Director of Photography – Scott Siracusano
Production Designer – Gina Canavan

Post-Production: Mackcut
Editor – Brendan Hogan
Assistant Editor – Ellen Schoenfeld
Flame Artist – Joseph Miller
Producer – Dylan Anderson
Executive Producer – Gina Pagano
Mix – Sam Shaffer

Colour: Rare Medium
Managing Partner & Executive Producer – Heath Raymond
Colourist – TJ Seiler

Activation Agency: Street Factory Media