Mischief has lent its winning wit to another brand – eos skincare. The pair have repurposed that ‘80s hit, jazzercize, to strip the embarrassment from shaving your private parts. (After all, jazzercize stripped the embarrassment from staring at half-naked people making suggestive moves.) – and eos has become the “official partner of your hoohaa”.

Vagnastics jazzercize is a class that teaches you how to shave those tricky bits. And it could not be more inspiring [read: fun]: “Whether it’s The Wartime Captain, The Lather Your Ladies, or the Look Ma, No Hands—eos’ taboo-smashing guide shows you how to liberate your private parts like a pro.”

“People who choose to shave their privates should feel absolutely zero shame in talking about it,” stated Soyoung Kang, chief marketing officer at eos. “Yet, there is a veil of taboo clinging to the subject. Vagnastics is here to help free us from that.”

Individual exercises are also highlighted across eos’ social channels. 

Vagnastics follows the launch of eos’ limited edition shave cream, Bless Your F*ing Cooch. It was born from a TikTok creator whose unfiltered guide to shaving female nether regions went viral with nearly 20 million views. The launch led to a total sellout of eos shave cream in Targets across America, a jump from 300,000 to 15,000 in Amazon product ranking, and a doubling in growth of eos’ entire shave cream category. When eos put it up for sale on its website, the entire inventory sold out in 48 hours.

Bianca Guimaraes, partner and executive creative director at Mischief, commented, “Dads teaching their sons how to use a razor is the classic image we have in our head when we think about shaving tutorials. Not people awkwardly contorting their bodies into weird and wonderful shapes to tidy their genitals. Shaving down there requires flexibility and poise. Vagnastics can teach you these fundamentals. Normalise shaving down there and liberate your lady bits today.”