Tourism videos for the world’s major destinations are usually so serious – evocative, cinematic visuals that could be called travel porn. But what if you are not a major destination? How do you grab attention then?
Travel and tourism agency, MMGY, and production company, The Workshop, chose humour for Visit Myrtle Beach in South Carolina, in the US. Really fun, really silly humour. Beach with the Best promotes the idea Myrtle Beach is “home of the best beachers” with a series of “news reports”, like this:
…and this:
The campaign, created in partnership with Valiant Pictures and FreshFly, was directed by Valiant Pictures’ Vincent Lin. The Workshop and Lin enhance the hilarity of the anchors with fourth-wall-breaking glances, camera pans that linger a touch too long, and questionable “beach” references that confuse even the co-host.
“Collaboration is the key to success in any campaign. There is no question in my mind that FreshFly and Valiant were the perfect partners to help us bring this production to life. They brought the right touch of humour and professionalism reflected on the screen with these fun spots,” stated Tom Farrell, executive producer at The Workshop.
FreshFly executive producer, Chayne Gregg, added, “Our partnership with Valiant is working exactly as we hoped it would,, enabling us opportunities in the commercial market by leveraging their expertise in the advertising industry. As an added bonus, they’re awesome to work with, making these projects even more fun.”
Credits:
Client: Visit Myrtle Beach & Myrtle Beach Area Chamber of Commerce
President & CEO: Karen Riordan
Chief Marketing Officer: Stuart Butler
VP, Brand and Communications: Diane Charno
Associate Creative Director: Chris Mowder
Agency: MMGY
Executive Creative Director: Rick Dunn
Group Creative Director: Brandon Sanders
Senior Copywriter: Matt Sueper
Senior Art Director: Allie Banasik
VP, Group Account Director: Alan Kuykendall
Production: The Workshop
Executive Producer, The WorkShop: Tom Farrell
Executive Producer, FreshFly: Chayne Gregg
Executive Producers, Valiant Pictures: Adam Zimmer & Matthew Damato
Director, Valiant Pictures: Vincent Lin –
DoP, FreshFly: Phil Bradshaw
Production Designer: Nick Horton
Photographer: Bo Bridges
Editor, FreshFly: Meg Sarachan
Senior Mixer & Sound Designer, Mr. Bronx: Geoff Strasser
Executive Producer, Mr. Bronx: Hanna Choi
Colourist, Company 3: Jenny Montgomery
Producer, Company 3: Nick Krasnic
Composer: Bryan Curt Kostors
