Online bank, Monzo’s, Saving Challenge is returning in 2026. It allows people to put aside just 1p each day automatically (which can grow into £667.95 by the end of the year). BBH was given the job of making that a big deal. So, it came up with a big deal. The Coventry FC sponsor inspire fans to kickstart long lasting saving habits in January by showing the difference a single penny can make each day.
BBH and Monzo created two 1p shops on January 17 ahead of the match with Leicester City. In these pop-up stores, fans could buy the official CCFC away shirt for just 1p using their Monzo card, making it easier for fans to get their hands on the new Coventry City away kit.
Why 1p? Because pennies add up. Monzo is inspiring people to kickstart long lasting saving habits at the beginning of the year by showing just how much impact a single penny can have – and how easy it is to turn small daily savings into something meaningful over the long term
AJ Coyne, VP marketing & growth at Monzo, commented, “We know how much the kit means to Coventry fans, so we wanted to do something special to kick off the year. For one day only, we covered the cost so fans can get their hands on it for just 1p. But it wasn’t just a 1p shirt, it was a brilliant way to show people that simple habits and small steps to save today, like the Monzo Savings Challenge, can bring about bigger leaps in the future. It’s a way to show our support for the club and the community, and a reminder of what we stand for at Monzo: making money work for everyone.”
Karen Martin, CEO of BBH, added, “I can’t think of a better way to lift the mood in January than giving away football shirts to fans, and seeing so many Monzo customers queuing to claim their shirt and support their team. It was electric.”
Credits:
Advertising Agency: BBH
ECD: Felipe Serradourada Guimarães
Associate Creative Directors: Camilla Gurgel & Ieva Paulina
Deputy CSO: Saskia Jones
Strategy Director: Megan Cullen
Client Managing Director: Bobbie Gannon
Managing Partner: Tessa Brisbane
Account Director: Millie Dann
Account Manager: Scooter Gillespie
Head of Experience Production: Susan Liu
Print Producer: Anna-Marie Mennecier
Social Film Producer: Taylor Guedes
Experience Producer: Tash Allen
Studio Production Project Manager: Paul Floyd
Studio Manager: Toni Polain
Artworker: Dave Walsh
Retoucher: Erica Coburn
Photographer: Seb Barros
Production Company: Common Image
Videographer: Caitlin Ricaud
Drone Operator: Jason Woodcock
Droner Operator Assistant: Simon Dadge
Media Agency: Starcom
Experiential Production Company: KGA
Producer: Will Edwards
Founding Partner: Dan Keam George
Client: Monzo
VP of Marketing: AJ Coyne
Brand, Content & Partnerships Senior Director: Charlotte Ford
Head of Brand Marketing: Chris Mucklow-Norell
Senior Brand Campaigns Manager: Francesca Slade
Brand Manager: Rore Okoh
Creative Director: Coral Garvey
Senior Brand Designer: Juan Bruto
Social Content Creator: Miracle Hurd
Social Media Manager: Nimisha Mistry
Consumer PR: Tom Clarke
