A very new way to look at a holiday adventure. mortierbrigade’s campaign for travel company, Ardennes-étape comes from the saying, “If you really want to get to know someone, travel together.”

The two films in the campaign shows the shared struggles, memories, laughs, cries and sometimes surprises that form a deeper connection between people travelling together – one a holiday with family, the other a getaway with friends.

Family is set to the jaunty classic, Teddy Bears’ Picnic:

Friends is set to the song, Don’t Fence Me In, originally by Bing Crosby & The Andrews Sisters:

There is, of course, the essential glorious destination setting for a travel commercial. This one is set in the Belgian Ardennes and – a touch of serendipity during the three-day shoot – all three seasons were captured in the films, even a cameo of snow.

Credits:

Client: Ardennes-Étape
Agency: mortierbrigade
Creative Director: Joost Berends
Creatives: Michiel Baeten & Frédéric Delouvroy
Production Director & Client Lead: Charlotte Coddens
Account Manager: Lise Vanaverbeke

Production Company: Czar Belgium
Director: Joe Vanhoutteghem
Executive Producer: Eurydice Gysel
Producer: Maarten De Sutter
Director Of Photography: Grimm Vandekerckhove