Superstars, a super-charged battle and surprise humour have alread done well for Mother and Electronic Arts. On October 10, the partners launched Battlefield 6, the ultimate all-out warfare experience, with a live-action film featuring actor and producer, Zac Efron; 6x NBA All-Star, Jimmy Butler; chart topper, Morgan Wallen; and MMA fighter, Paddy Pimblett. Superstars The Game has been a record-breaking success for EA, shattering long-standing records for the Battlefield franchise and solidifying Battlefield 6 as one of the biggest gaming and entertainment launches of the year.
Now Electronic Arts and Mother LA have partnered again to create a second live-action film to support the October 28 launch of Battlefield REDSEC.
Over its twenty-year history, Battlefield has used the same theme song melody from the very beginning. It’s so ingrained in fans’ minds that they’ve made their own recreations of it both in and out of the game. This is why the new live-action film features squads of everyday fans worldwide who drop everything the moment they hear the theme, coincidentally in their surroundings, prompting them to jump in and play:
“REDSEC is the ultimate free-to-play combat destination built on battlefield’s iconic DNA,” stated Kyle Peterson, senior director – global brand for EA on Battlefield. “It was only fitting that we used our iconic theme song for our launch film as a rally cry to squad up and drop into this all-new experience.”
“We wanted the film to feel like a tribute to the fans of the Battlefield franchise. Between reimagining the theme and packing the spot with easter eggs for longtime players, it truly started to feel like one,” added Joey Johnson & Shelby Tamura, creative directors at Mother LA.”
“Mother and EA had a real appetite for creating a massive, impactful live action campaign, and much to my delight, we actually did two of them side by side. The spirit of collaboration was strong, and with that, we were able to swing hard and make something super fun and epic just as this game deserves,” commented director, Simon McQuoid.
Credits
Client: Electronic Arts
Creative Agency: Mother Los Angeles
Director: Simon McQuoid
Production Company: Imperial Woodpecker
VFX: Framestore
Finishing + Colour: Trafik
Local Production: Lions TV
Music Composition: Walker
Mix: Lime
Edit: Trim Editing
Motion Design: OPEN DOME
Live Action Sound Design: Lime Studios
Gameplay Sound Design: Source Sound
