Brits still tend to think of Uber Eats as effortless restaurant food. Mother’s job was to spread the word that it delivers just about anything – grocery, alcohol and convenience items – effortlessly.

The best way to imprint that in people’s memories, the agency reasoned, is through emotion. And, wow, you can feel the emotion, and the warm hug of humour, in these ads:

The new spots, directed by Steve Rogers through Biscuit, build on the OOH and social media work which launched earlier this month.

Maya Gallego Spiers, head of marketing, Uber & Uber Eats, commented, “’For a long time, we’ve been delivering the nation’s favourite restaurants. With this campaign, we wanted to let people know that Uber Eats can actually deliver just about anything, effortlessly. Starting with groceries.”

Credits:

Client: Uber Eats UK
Marketing Lead: Romy Moeller 

Creative Agency: Mother
Creative: Mother
Strategy: Mother

Media: Essence Mediacom  

Production Company: Biscuit Filmworks
Director: Steve Rogers
Producer: Simon Eakhurst
Director of Photography: Rob Hardy
Edit House: The Quarry
Editor: Jonnie Scarlett
Post Production: Selected Works 
Colourist: Hannibal Lang
Music Supervision: Leland Music 
Audio Post Production: No.8
Sound Engineer: Sam Robson