Most sports ambassador campaigns feature the accomplishments of the sporting hero. Mother and healthcare apparel brand, FIGS, do too, with the 2026 Milan Cortina Winter Olympics comeback story of skiing legend, Lindsey Vonn. But the story is told through a celebration of the medical team who supported Vonn during her return to racing…
…and the campaign’s hero film, directed by Giordano Maestrelli through Stink UK, is told in a uniquely interesting style, narrated by Vonn with wit and charm.
The campaign is part of FIGS’ broader partnership outfitting Team USA’s Medical Team.
Hollie Walker, executive creative director at Mother, commented, “Athlete comeback stories get told all the time. The medical teams behind them? Almost never. We wanted to give Lindsey Vonn’s team the same treatment, placing them front and centre, not as a supporting cast but in the lead role, showcasing the unbelievable medical feat that has resulted in Vonn’s return to Team USA.”
“When I retired in 2019, I didn’t think I’d ever race again,” Lindsey Vonn stated. “My Mako partial knee replacement changed everything, and my medical team was there every step of the way, from when I started to casually ski again, and then deciding to come back to ski racing. Having a medical team that supported my goals was crucial. Every record and podium is built on years of unseen effort, and healthcare professionals are the ones who help create that foundation.”
After retiring in 2019, Vonn is on the road to be back in Cortina once again, and on the way she is breaking records, this time as the oldest downhill skier in history to compete at the Olympics. Her journey back to compete for Gold involved intense physical and mental preparation. From knee surgeries to electromagnetic therapy–Vonn and her team of healthcare experts, Tom Hackett, orthopedic surgeon, MD; Shawna Niles, massage therapist, NP; and Lorenzo Gonzalez, DPT, ATC, LAc, committed to build her body back stronger than ever before.
“Lindsey said it best: having the right people around her helped turn ‘impossible’ into a plan,” added Bené Eaton, CMO of FIGS. “It’s a testament to the heart of Lindsey’s team – but also to the heart of every healthcare professional that goes into medicine.”
The film also debuts FIGS’ limited edition FIGS x Team USA collection featuring specialty scrubwear, outerwear, knitwear, and accessories, provided to every member of the Team USA Medical Team and available for purchase on www.wearfigs.com.
The campaign will air globally, with a focus across US channels, and prominent spots on NBCUniversal platforms, leading up to and throughout the Winter Games. The initiative also includes out-of-home placements in Los Angeles and Philadelphia. Throughout the Olympics, FIGS will continue to share behind-the-scenes content across its social channels.
“We are honoured to partner with Lindsey and her medical team to share this story that celebrates the power of hard work, passion and medicine,” said Trina Spear, CEO and Co-Founder of FIGS. “Lindsey is the perfect voice to share the story of the Awesome Humans – her medical team – helping her make history and continue to break records. This partnership tells the essential, untold story of the medical team that helped her recover, rebuild, and now return to racing at the 2026 Winter Games. It’s our way of saying thank you to every healthcare professional who works tirelessly behind the scenes to make success stories like Lindsey’s happen.”
The campaign is part of an extended partnership between FIGS and the USOPC through the LA 2028 Olympic and Paralympic Games, continuing a collaboration that began with the Paris 2024 Games to celebrate the healthcare professionals who “build bodies to break records”.
Credits
Brand: FIGS
Creative: Mother
Production Company: Stink UK
Director: Giordano Maestrelli
Producer: Shea Coleman
Editing: Trim
Editor: Anders Mills
2nd Editor: Joey Henshaw
Edit Producer: Polly Kemp
Post Production: Black Kite
EP: Tamara Mennell
Colourist: George Kyriacou
Design Lead: Tom Mackay-Thomas
VFX Supervisor: James Belch
Sound: King Lear
Sound Engineer: Ed Downham
Sound Producer: Natalie Curran
Music Consultant: King Lear Music and Sound
Music Supervisors: Sarah Giles and Ricole Marshall
Composer: Roo Walker
Publisher: Warner Chappell Music Ltd
Photographer: Coty Tarr
Photographer Agent: Laura Andonian @ Stadium
