When moving somewhere new, it’s good to get to know the neighbours and become part of the community.
So to announce the arrival of IKEA in Brighton, Mother wanted to create an ode to the city’s oldest residents; a love-letter to the seagulls…and their annoying habits.
Residents of one of Britain’s most famous seaside town have a love-hate relationship with their pesky-winged neighbours.
A local resident (who asked to remain anonymous), stated, “Step out your front door, sit on a bench or look out your car window, there are presents left for you everywhere. It’s just part of life that every Brighton local deals with.”
“I think they’re evil little b*stards. BUT they’re our own special little breed of b*stards and I wouldn’t have it any other way,” added another (also remaining nameless).
Credits:
Client: IKEA UK
Marketing Communications Manager IKEA UK&I: Kemi Anthony
Creative Agency: Mother
Media: iProspect
Photographer: Lydia Whitmore
Gull Poop Styling: Seiko Hartfield
