Some advertisements don’t need words. This one by Mother, doesn’t even need a logo. IKEA reminds people of what the brand is all about using its very, very famous blue FRAKTA bag.
IKEA UK has unveiled an enormous, 19-metre-tall and 39-metre-wide version of its iconic big blue tote, creating the world’s largest FRAKTA bag at 214 Oxford Street.
Credits
Brand: IKEA
Marketing Communications Manager: Kemi Anthony
Agency: Mother London
Experiential Production Partner: HELO
Building wrap specialist: Embrace Building Wraps
Product Photography: Dippin’ Sauce
Activation Photography: PA Media and United National Photographers
PR agencies: Weber Shandwick, Hope & Glory
