The Snackable Content Awards, which applauds the best short content producers worldwide, has announced its 2019 winners. The awards are determined by an international jury of outstanding talents from agencies and brands around the globe. This year’s jury was made up of top names from Saatchi & Saatchi, Grey, FF, Instagram, Publicis, Mars, Google, Ralph Lauren and more.
More than 300 entrants from 34 countries submitted over 1200 pieces of content produced in the year 2018.
37 winners were announced and 53 prizes awarded. Nine creators of the year were selected in varying domains, from Mashup & Collage to Food Art.
LA videographer, Ani Acopian, won Best Creator of the Year. Mother London won Agency of the Year.
Ani Acopian – Best Creator of the Year:
Ani Acopian is a Los Angeles video director whose award-winning work has been recognised by The Shorty Awards, GIPHY Film Festival, Tribeca Film Festival, The Future of StoryTelling, and more. She creates innovative short form videos for global brands and artists including Red Bull, DJI, and Chipotle.
“I’m thankful that The Source organised the awards for the second year in a row. Events like these encourage budding creatives to explore different art forms, and give more experienced creatives a place at the table in more traditional advertising spaces. In turn, this encourages the advertising industry as a whole to continue raising the creative bar,” she commented.
Mother London – Agency of the Year:
Mother started life around one table with three people, all of whom shared the washing up. Twenty-odd years on, Mother has offices in London, Los Angeles and New York, and works with iconic brands that include KFC, Stella Artois, IKEA and Target. The agency creates ideas that are embraced by popular culture to deliver more powerfully. Mother ultimately exists to attract the most creative minds in the world – this includes its clients. The agency is currently Campaign’s Agency of the Decade.
“This is wonderful news. Thank you. We are delighted, and we can’t wait to tell our mothers,” stated Charlie Inman, creative director, Mother London.
Here is a montage of the best content:
View the full list of the winners by sector, creative technique, and best stories here.
“This second edition of the Snackable Content Awards is a real success, both in terms of the jury – top level – who took a real pleasure in discovering all of the entries, as well as the entries themselves, numerous and of an amazing quality. This success demonstrates that the market is increasingly considering short content, anything just a few seconds long, as a veritable form of advertising. This award show’s objective is to highlight these new creative areas. And, looking at the winners, we can already say that a new generation of forms of narrative expression is here, visual and device-ready, and that it’s exciting,” stated Fabien Gagnot, founder, Snackable Content Awards; founder & creative director, The Source
