KFC fandom is real. Very real. When KFC Australia offered to host weddings, thousands of people put their hands up. Social media is littered with Colonel Sanders tattoos and KFC fashion experiments. Mother London is promoting KFC fandom because nothing makes you feel like you’re missing out more than seeing everyone else in a fan club.
Mother and KFC UK & Ireland have launched Your Chicken Could Never, a campaign that shows off the unbridled passion the Colonel inspires among people up and down the nation.
The TVC made its on air debut during ITV’s BRIT Awards coverage. It features a cross-section of fans all showing their love for KFC and includes everything from those 999 calls when KFC ran out of chicken, to people parading their home-made KFC merch, all set to the Barry White classic, You’re The First, The Last, My Everything.
Some edits of the ad will also keep the brand’s beloved tagline, It’s Finger Lickin’ Good, in people’s minds, one year after it was temporarily dropped from advertising in the UK due to Covid. With restaurants across England set to reopen for indoor seating next week, KFC couldn’t wait a moment longer before being reunited with its slogan.
Jack Hinchliffe, marketing director at KFC UK & Ireland, commented, “We wanted this campaign to celebrate each and every one of our fans. They have been unwavering and constantly show us their dedication in wonderful ways. We really do love you too x.”
Hermeti Balarin, partner at Mother, added, “No other brand conjures up this level of adoration, so it was about time we compiled it all into one feel-good package. Here’s to the fans.”
The full campaign covers TV, radio, digital and social.
Credits:
Client: KFC UK & Ireland
Creative: Mother
Strategy: Mother
PR: Freuds
Media: Mindshare
Production Company: Riff Raff
Director: Rich Hall
Producer: Jay Lovelock
DOP: Krysytof Trojnar
Editing: Final Cut
Editor: Amanda James
Post Production: Black Kite
Producer: Tamara Mennell
Colourist: Rich Fearon
VFX Lead: Paul Wilmot
Sound: 750mph
Engineers: Sam Ashwell & Mike Bovill
Music Consultant: Arnold Hattingh @ Theodore Music
Track: You’re the first, the last, my everything by Barry White (Warner Chappell / Universal)
Photographer: Chadwick Tyler
