Done something cringeworthy lately?
Like typing a very unflattering epithet about your sister – and pressing Reply instead of Forward, which sent it back to your sister instead of forward to your best friend.
Mother London has realised there’s a gift for the oopsies that everyone inflicts on another every now and then. A very thoughtful gift. Not like a bunch of flowers from the petrol station on the way to her house.
A gift from Not On the High Street that shows you care – a lot – and you’re deeply, deeply sorry. Because personalised and not-the-usual gifts are what Not On The High Street is about.
Mother’s campaign of little oopsies, that need to be redressed by giving something special, is running online and on TV (broadcast and catch-up).
The series of ads so far follows five different scenarios, each concluding in the end line, the home of thoughtful gifts. Two have been launched:
The remaining three will join the series between now and Christmas.