Stella Artois has launched an au naturel beer, Stella Artois Unfiltered. To make the point, and no doubt because everyone will pay attention, Mother London has given it an au natural commercial. Everyone in the ad is nude.
The campaign spanning TV, print, social and OOH tells the story of a vibrant, yet slow-paced European town, where the people live as naturally as the beer they drink. It underlines that the beer, Stella Artois Unfiltered, is quite simply what it says it is – a beer that hasn’t been filtered, allowing the fresh flavours of Saaz and Mandarina Bavaria hops to burst through.
The commercial was directed by Anonymous Content director, Autumn De Wilde, and includes a reimagined version of Stella Artois’ famous advertising music from Jean de Florette, re-recorded with a fresh, lively new twist, much like the Unfiltered beer.
The print and OOH content, shot by photographer Nick Meek, brings another window of how to live ‘au naturel’, from dog walks to chess matches. It led with a Metro cover wrap, which shows two locals simply enjoying a totally natural drink together (with the Metro banner covering their modesty, of course.)
Meg Chadwick, senior brand manager at Stella Artois Europe, commented, “Not many people know that beer originally wasn’t filtered. We’re so excited to be taking it back to its roots with the launch of Stella Artois Unfiltered. Our campaign, Beer, au naturel, speaks to the truth of our naturally unfiltered beer – a lager in its most natural form. A beer as fresh and flavoursome as this, deserves a truly unmissable campaign – so why not showcase the beauty of being real, authentic and au naturel?’’
Credits
Client: Stella Artois
Creative Agency: Mother
Creative: Mother
Strategy: Mother
Production Company: Anonymous Content
Director: Autumn de Wilde
DOP: Jamie Feliu Torres
Executive Producer: Victoria Fitzwilliams
Head of Production: Shion Hayasaka
Producer: Juliet Naylor
Production Manager: Sera Bal
Local Service Company: 24/7
24/7 Executive Producer: Richard Webb
Edit House: Marshall Street Editors
Editor: Tim Thornton-Allan
Assistant Editor: Alex Djain
Post Production: Black Kite
Post Producer: Tamara Mennell
VFX Supervisor & Lead: Johnny Freeman
Colour: Company3
Colourist: Yoomin Lee
Executive Producer: Ellora Soret
Sound: No8 London
Sound Producer: Karen Noden
Sound Engineer: Sam Robinson
Music: Leland
Music Supervisor: Toby Williams
PR Agency: The Romans
