Octavia Spencer plays Mother Nature and Apple CEO, Tim Cook, plays Apple CEO, Tim Cook, in the brand’s newest long commercial. This one is nearly five minutes long and presents Apple’s efforts to become fully carbon neutral by 2023.
While the humour is more of a murmur than in previous Apple films (the story’s emotive power depends on relatable boardroom tension), Apple’s sustainability efforts shout – reducing water consumption by 63 billion gallons, planting forests in Paraguay and Brazil, restoring mangroves in Colombia and grasslands in Kenya, and the pièce de resistance, Apple’s first carbon-neutral product, the new Apple watch.
The film was created in-house and directed by Stink Films’ Rhys Thomas.
