Peanut butter love is wondering, “Could I put peanut butter in that?” Reese and Mother have been fuelling that wondering, and now it has become a “thing”. So, they’ve added a new wonder. Peanut butter in a filing cabinet.

With the summer on the wane, ‘return to work’ well and truly in progress, the office stalwart gets treated to some chocolate and peanut butter deliciousness. Mother’s chocolate filing cabinet, being filled with peanut butter, is there to let everyone know about the new Reese’s Bar.

Maria Shilyaeva, senior marketing manager, Europe and WTR at Hershey, commented, “We’re creating a peanut butter revolution in the chocolate category, with an aim to disrupt the ordinary. Our mission is to fill everything with peanut butter, and we are excited to launch the Reese’s Bar in the UK, with its iconic sweet and salty taste of peanut butter and chocolate flavour, reimagined in a new form.”

This film continues the Put Peanut Butter In It brand platform for Reese’s – which lives in a mixture of film and always on social content.

Credits
Client: Reese’s
Creative: Mother
Strategy: Mother

Production Company: ManvsMachine
Director: Tom Bunker
Producer: Chloe Bayley
Editors: ManvsMachine
Sound: Wave
Sound Engineer: Tony Rapaccioli
Music Company: Sister
Music Composer: Charlotte Raven
Online Content Production: Mother Studios