Last year, Mother and Stella Artois made sure that people paid attention to the brand’s new (at the time) Unfiltered lager. Everyone in the commercial was naked.
The pair have reinvigorated the fun with the first of a series of scantily-clad activations that continue the Au Naturel campaign into 2023. It’s a cheeky (no pun intended) special-build OOH piece in London, using the building’s architecture for a little modesty. The mural is established near partnering drinking establishments.
Credits:
Client: Stella Artois
Creative Agency: Mother London
Mural Creators: Graffiti Life
Photographer of Artwork: Nick Meek (represented by Siobhan Squire)
Blindeye Films (Documented the installation of the mural)
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