Mother continues to give Uber a whole lotta heart with the brand’s Christmas film, Close – two-and-a-half minutes of remembering that families coming together and putting differences aside matters. That love matters.

An Uber plays the role of the reliable ride home from the airport to reconnect a father and daughter, after their last encounter ended in hurt.

MJZ director, Michael Spiccia of MJZ, infuses the film with emotive powers. A cover of Fleetwood Mac’s Landslide by James Blake, underscores them.

The film is being shown across cinema, CTV, OLV, and social media in the United States and Canada.

Georgie Jeffreys, head of marketing at Uber, North America, stated, “Our first-ever national holiday campaign celebrates families reconnecting this season, and the quiet moments we have to reflect. Whether it’s that first Uber pick-up at the airport or the ride home after a family gathering, Uber is there when you need it, helping to bring loved ones close together this holiday season.”

Felix Richter, chief creative officer, Mother, added, “The idea was simply to showcase an emotional journey within an actual one. A heartfelt family story in the context of the holidays set to an incredibly haunting track by James Blake.”

The campaign follows Uber’s first foray into emotive storytelling, In Good Time, both highlighting the value of Uber in the suburbs:

Credits
Brand: Uber
Creative Agency: Mother  
Production Company: MJZ
Director: Michael Spiccia
Service Company: Sailor Productions
Edit House: Work Editorial
Post-Production & VFX: 1920
Sound House: King Lear Studios
Music Supervision: Theodore