Mother New York has won global advertising and creative for Intuit QuickBooks. The agency takes over from FCB that was absorbed into BBDO after the Omnicom merger & R/GA.
The agency will lead the brand’s integrated marketing strategy and humanise Intuit’s growing AI pitch for its suite of financial and global business solutions.
It will lead efforts across the US, UK, Canada, and Australia to shift the brand’s messaging from strictly functional to a more emotional, human-centric focus.
Here is what the brand has been doing:
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