Marks & Spencer has appointed Mother as the new creative agency on its clothing business after parting ways with House 337 a few weeks ago. Mother’s first work is expected to launch this Christmas.
M&S Food remain with the M&S in-house creative team. Mother will also partner with the retailer’s in-house creative team on certain projects.
Because Mother was appointed without a full creative pitch, it will form part of the agency’s Pitch It Forward promise that was launched in June 2022. First-year agency profits will be directed towards inspiring the next generation with creativity. Mother will put the profits into programs, delivered by not-for-profits, that encourage and inspire young people to futher their future creative career.
Mother has also built an integrated team, of strategists, creatives and design-led thinkers, drawn from Mother Design and Mother London, who will work on the new account.
M&S worked with House 337 from 2019 and before that with ODD London.
