On Valentine’s Day, KFC UK began a relationship with a new delivery company, DHL. It didn’t go so well. KFC ran out of chicken, and had to close many of its restaurants. DHL blamed “operational issues” for its delivery problems.
KFC fans were not amused and social media pilloried the brand.
But then KFC’s agency, Mother London did something very simple. It ran a very human ad.
The full page ad in two UK tabloids, the Sun and Metro, showed an empty KFC bucket with the letters KFC turned around to read, FCK.
Humour is really good at diffusing anger. Being human is really good at making companies liked. Social media became KFC’s greatest ally.
Possibly the best apology ad ever #lovingit #kfc https://t.co/UYXP1TvMj3
— Miss Chibs (@misschibs) February 23, 2018
The ad encourages readers to visit a KFC web page with more information about the status of local restaurants and an apology offer.
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