Valentine’s Day is so much less smoochy this year. Even in India. Agency, Mothership and luxury sexual wellness brand, MyMuse, have taken on love’s biggest ambassador, Cupid, in their Valentine’s Day campaign, Modern Love Needs Modern Solutions.
You see, Cupid is 2,724 years old. He has outdated ideas about love. MyMuse understands that how people love has changed. There’s no one-size-fits-all in modern love.
In the campaign’s four very funny commercials, Cupid tries to enforce his one right way to love on people. When they won’t comply he has a meltdown.
Apart from the brand films, MyMuse created a Cupid profile and launched a #cancelcupid campaign on LinkedIn, using its employees as brand ambassadors.
Modern Love Needs Modern SolutionsMothership MyMuseMothership MyMuse CupidMothership MyMuse Cupid Valentine's Day
