It’s tough being short at the grocery store when all the good things seem to be on the top shelves – good things like Perfect Bars. But Short kings and queens everywhere have found a hero. Actor (and short king) Harvey Guillén speaks for Short Kings, begging Perfect Bar to think about them with an aisle-3 ode to stature.
The Broadway-worthy performance was dreamed up by MullenLowe, with original music by BUTTER Music and Sound.
Perfect Bar is a natural advocate for making sure its bars are always within reach for its fans. The brand is rooted in accessibility, whole food ingredients, real protein, and nothing artificial.
The campaign introduces limited-edition Perfect Bar Short King and Queen Stools, available for fans to enter for a chance to win from January 7-16 along with a year’s supply of Perfect Bars, so delicious protein is always within reach.
The work builds on Perfect Bar’s commitment to making high-protein products made with nothing artificial more accessible to everyone and raises awareness of its unique location in grocery store refrigerators.
The 2:30 fit for the stage film was composed by BUTTER founder and CCO, Andrew Sherman, and produced by BUTTER’s senior producer Warren Wolfe & executive producer, Renée Masse. The campaign is being amplified in influencer and paid social across TikTok, Instagram, and YouTube.
Credits:
Client: Perfect Snacks (Perfect Bar)
Marion Delgutte: SVP of Marketing
Alecceandra Meier: Director of Marketing
Zachary Hirsch: Creative Director
Katherine Rosenberg: Social and Content Manager
Brittany Bui: Senior Brand Manager
Creative Agency: MullenLowe U.S.
Frank Cartegena: CEO
Steph Kohnen: Executive Creative Director
Natasha Hugeback: Creative Director
Ian Reichenthal: Writer
Kelly O’Keefe: ACD Art Director
Jack Loftus: ACD Copywriter
Elin Lindeberg: Sr Copywriter
Jude Le Bayon: Sr Art Director
Brian Smith: Head of Production
Amanda Festa: Associate Social Strategy Director
Jennifer Wrentmore: Director of Business Affairs
Mikayla Fitzpatrick: Business Affairs Manager
PR Agency: MullenLowe U.S. PR
Kalley Jolly: Executive Director
Madison Wright: Vice President
Amanda Boyd: Account Supervisor
Therese Drettmann: Senior Account Executive
Lilly Stevens: Account Executive
Production: O Positive
David Shane: Director
Ralph Laucella: Executive Producer
Marc Grill: Executive Producer
Jason Reda: Producer
Kyle Hollett: Production Supervisor
Marc Laliberté: DoP
Dan Ouellette: Production Designer
Editorial: Mackcut
Editor: Gavin Cutler
Executive Producer: Gina Pagano
Assistant Editors: Louisa Phillips, Devon Flint, Quentin Gracia-Ammann
Sound design: Sam Shaffer
Music: BUTTER Music and Sound
Renée Massé: Executive Producer
Andrew Sherman: Chief Creative Officer & Composer
Dan Zank: Executive Creative Director
Warren Wolfe; Senior Producer
VFX: Parliament
VFX Shoot Supervisor: Nathan Kane
Creative Leads: Jay Lee, Keith Sullivan, Ryan Harper
Production: Sebastien Le Coz Kamilla Kulieva
Colour Grading: Nice Shoes
Senior Colourist: Gene Curley
Colour Assistant: Matthew Annitto
Executive Producer: Michele Ferone
Managing Director: Jason Farber
Head of Production: Andrew Pandolfino
Senior Producer: Paul DeKams
Audio Post: Mr. Bronx
EP: Zach Fortin
Mixer & Sound Designer: Geoff Strasser
Producer: Sarah Weck
Assistant Mixer: Tiffany Walter
Influencer Agency: Village Marketing
Paid Media Agency: Vayner Media
E-Commerce Agency: The Goodness
