Cry if you have to. Neverland has sidelined the tropes of furniture advertising to give UK fitted furniture specialist, Sharps, a heart-winning story that underlines the importance of household furniture – not price, not just aesthetics but the role it plays in family life… with a subtle nod to Sharp’s craftsmanship.
The film, Sisters, introduces the new brand platform, It’s What’s Inside That Counts, and the beginning of as more emotional connection with the UK. The 60-second spot was directed by BAFTA winner, Molly Manners, and produced by Biscuit Filmworks, its emotive story underlined by an original score, composed and orchestrated by Raphael Fimm.
Sisters will run as 60- and 30-second versions on TV, supported by highly target video across Sky, Amazon, Netflix, and YouTube, social, the launch of a Design Studio retail concept and an upgraded visual identity. Media strategy and buying is my Medialab.
Leave A Reply