Ex-BMG LA senior director, Allegra Caldwell, has launched a music supervision house in Byron Bay. providing music supervision, licensing and bespoke composition for TV, film and advertising.
Goodfind will champion Australian artists to local and international audiences, while also supporting initiatives and charities close to their hearts.
Caldwell’s experience has taken her from music supervising (Love Child and Wonderland amongst others) at InSync Music, to the sync team at Kobalt Music Group, and then to BMG Australia & New Zealand where she was co-head of Sync for 4 years.
In her most recent role as senior director of Creative Sync at BMG Los Angeles, Caldwell focused on film and TV, working with clients including Amazon, Netflix and HBO. She has worked with and represented thousands of artists and catalogues including AC/DC, Tim Minchin, Nirvana, Neil Finn, Fatboy Slim, Peking Duk, Jet, Julia Stone, Dope Lemon, Winston Surfshirt, Client Liaison and CHAII.
She brings seven years’ experience working for rights holders to her new company. Goodfind is the culmination of her experience in both recording and publishing, which has given her an extensive understanding of complex licensing circumstances, catalogues as well as a vast international network. Shel has teamed up with composer, Rick Snowden, co-founder of indie label, Third Eye Stimuli, and former guitarist and producer of The Jim Mitchells & The Grease Arrestor. Snowden is key to Goodfind’s custom composition arm of the business, having recently worked with Porsche, OMF, Vans and Fella Swimwear.
“I’m excited to be back doing music supervision. It has always been my passion and now to have Goodfind. I’m looking forward to reconnecting with creators in Australia and abroad.” Caldwell stated. “The name not only speaks to finding and licensing the best music for our clients, but also that it’s important to me that we are doing good whilst we are doing business.”
Goodfind is teaming up with a charity every financial year and donating a portion of their profits to a good cause. This year it’s Support Act, a foundation close to its heart. Australia’s ads, content, films and shows would not be the same without the music they use, particularly that of the wonderful talent that comes from our home turf. The Australian music industry has been hit hard over the past 18 months, with cancelled tours and festivals, creating intense financial hardship for musicians and crew. Support Act is Australia’s only charity delivering crisis relief, financial support and mental health & wellbeing services to artists, crew and music workers who are doing it tough.
