There’s a loyalty or cashback program “around every corner”. But none look like cashback brand, Quidco. The strength of the campaign by new Commercial Arts may be executional, but gosh that execution demands attention.

Dynamic, animated, comic-book creative combines with a strikingly conversational strapline, Did Ya Quidco?, in work spread across the UK in OOH, VOD, DOOH, radio and digital display. The campaign aims to prompt for people to shop online through Quidco first, but also positions the brand as a way of saving money that anyone can tap into.

Credits
Client: MONY Group [Quidco]
Chief Customer Officer: Lis Barton
Head of Brand Marketing: Morwenna Francis
Brand Manager: Rebecca Williamson
Media Manager: Jason Harris

Creative Agency: New Commercial Arts
CCO: Ian Heartfield
Executive Creative Directors: Dan Seager & Steve Hall
Creative: Peigh Asante
Senior Strategist: John Blight
Managing Partner & Head of Client Services: James Derrick
Account Director: Olivia Rose
Account Executive: Joseline Likandja
Producers: Olive Andrews & Rebecca Holt
Design Agency: King Henry Studios
Designer & Illustrator: Jasmin Price
Head of Design: Danny Tomkins
Artworker: Bradley Baker
Retoucher: Charlie Townsend
Project Manager: Yaz Mailoud

Media Agency: UM
Client Partner: Shara Brown
Communications Director: Harry Templeman