Jenny Mak joined Ogilvy nearly six years ago as a senior copywriter, bringing experience from working at Innocean & Grey Group and working with BWM, Havas and The Campaign Palace.  She has been rising steadily through the ranks at Ogilvy ever since. Mak has just been promoted from associate creative director to creative director.

Executive creative director, Derek Green, said Mak’s promotion was “a no-brainer”.

“She’s an absolute pleasure to work with, she’s made a major impact on all of our clients’ brands with a great balance of hard-working campaigns and cutting-edge work,” he commented.

At Ogilvy, Mak has created work for some of the world’s most famous brands such as Coca-Cola, Huggies, and KFC. Her work has also been awarded at Cannes, Effies, New York Festivals, Spikes, One Show and AWARD.

Mak stated, “I couldn’t be more excited to help drive the creative vision for the office and to help bring brilliant ideas to life. Being part of the Ogilvy family means being part of a world-class team and I’m looking forward to contributing to the success of the network.”

Since being promoted, Mak has developed a new campaign for Primo smallgoods. It launched this week. The ad juxtaposes an everyday story of the morning after and an inflated voice-over that describes it.

“By using a voice-over that romanticises the action, this campaign reminds everyday Aussies that they don’t need to be master chefs to create fantastic meals,” Mak explained.

https://youtu.be/YaHUnD0Hnsg

The TVC, which goes live this week, is the first instalment in a series and is supported by digital, social and OOH.

“I’m excited about the opportunity to spearhead the creative direction for such a great client going forward,” Mak added.

Credits: 

Agency: Ogilvy Australia

Executive Creative Director: Derek Green

Creative Directors: Jenny Mak & Scott Lambert

Agency Producer: Alison Chambers

Group Account Director: Sheridan Turner

Senior Account Manager: Zach Audsley

Director: Graeme Burfoot

Producer: Jude Lengel

Sound Studio:  Eardrum