The 150+ members of the 2021 AME Grand Jury panel have chosen their finalists from entries submitted from 30 countries.

“We’re thrilled with the calibre of this year’s innovative and effective work. The bar was exceptionally high,” stated Gayle Mandel, executive director, AME Awards. “Entries from around the globe demonstrated innovation and effectiveness and those campaigns moving on to the medal round truly impressed AME’s Grand Jury.”

Prominent brands that have advanced include BMW, Google, Verizon, Pringles, Burger King, Emirates NBD Coors Light, Goldfish(r) Crackers, McDonalds, Toyota, Porsche, BankSA, Home Centre, Samsung, Libresse, WWF Germany, Knorr, Mucinex, Bosch, Cheetos (Frito Lay Inc.), TikTok, Subaru Canada, Pantene, and IKEA.

New categories, such as Socially Conscious Content, Data, and Digital Experiences, were added in 2021 to AME’s roster to reflect global trends.

Entries submitted within AME’s Socially Conscious Content category challenged conventions, championed for equality and inclusivity, promoted worthy causes, and highlighted social issues. Finalists include:

• Crayola Colors of the World by dentsu mcgarrybowen for Crayola
• Meddle in the New Zealand Election by Special Group for Every Kiwi Counts

• A Dad’s Job by FP7 McCann Dubai for Home Centre
•  #CreateForGood by The Classic Partnership Advertising for TikTok
• European Elections 2019 – Choose your Future by &Co.
• Settlements (Favelas) by Inbrax Chile for Techno Latam
• The Fable of Egg Fried Rice by TBWA Singapore for Standard Chartered
• #BlackHealthNow by TBWA\WorldHealth
• Help End The Uncertainty by SOCIALISSSIMA LLC for Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network.
  
  Finalists in Cause Marketing include:

• The World’s Tallest Donation Box by The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ for The Mohammed bin Rashid Al Maktoum Global Initiatives

• Invisible Hate by 22Squared for NAACP Atlanta
  
  Finalists on behalf of the environment and sustainability include:

• The Rainforest Fire Channel by Zulu Alpha Kilo for Amazon Rainforest Conservancy
• BMW IconicSounds Electric by Mirrored Media for BMW
• Eurythenes plasticus by BBDO Germany for WWF Germany

https://www.youtube.com/watch?v=C6OUnUi842A

• Delivery to Burger King by McCann Lima for Burger King
• Bamboo Sweets by LIFUL for LIFUL
  
  Data and Digital Events Finalists include:

• Publicly Traded by FCB/SIX for LifeStyles Healthcare
• The Wise Ones by FP7 McCann Dubai for Emirates NBD
• Tuna Scope 2020 by Dentsu Inc. for Tuna Scope and AI Tuna
• The Last Horoscope by Creative X for WhatsApp
• The most CO2-friendly route by Hasan & Partners for Neste
• Search ‘N’ Ambush” by Yell Advertising for CP FreshMart
  

Branded Content/Entertainment finalists include:

• Wombstories by AMV BBDO) Libresse
• Trapped in Advertising by Starcom for Pringles
• Spoiler WHOPPER by Grabarz & Partner for BURGER KING Deutschland
• Toyota and MTV Celebrate The Universal Language of Music by Viacom Velocity for Toyota
• The Hairy Tale by Grey Tokyo for Pantene
  

Outdoor/Out-Of-Home finalists include:

• Rooftop Farms by FP& McCann Cairo for Knorr
• Feeding Imagination by Zulu Alpha Kilo for Goldfish Crackers
• TRAIN’ing by McCann Health Japan for East Japan Railway Company
  

Technology finalists include:

• The King of the 2020 VMAs by Viacom Velocity for Burger King
• ProtectSet by MullenLowe MENA for Mobily e-Sports.
  

Activation and Engagement finalists include:

• Double Moon by UAE Government Media Office & MullenLowe MENA for UAE Government Media Office

https://www.youtube.com/watch?v=iAkJBSJp5L0

• Escape the Clown by Grabarz and Partner for BURGER KING Deutschland
• IYKYK If You Know You Know by Starcom for Invisalign Clear Aligners
• Tons of Real Happiness by H:Three for Mitsubishi Xpander
  

Integrated finalists include:

• Greatest Outback of All Time (GOOAT) by Zulu Alpha Kilo for Subaru Canada

• Iceman to Canton by ALMA DDB for Coors Light
• Electric Dialogue by Grabarz & Partner forPorsche
• French’s Mustard Beer by Fitzco for McCormick & Company  
  

Collaborative Partnerships and Sponsorships finalists include:

• World’s Oldest e-Sports Team by Zulu Alpha Kilo for HomeEquity Bank / Royal Canadian Legion
• The Met Unframed by Verizon
  

Products and Services finalists include:

• Good Morning World by Special Group for Tourism New Zealand

• Don’t Hang Your Privacy Out by BBDO China for Bosch
• Out-of-work mannequins by Zulu Alpha Kilo for Toronto Association of Business Improvement Areas (TABIA),
• Art & Science by Zerotrillion for Flowr
  

Health & Wellness and Pharma finalists include:

• Mucinex Nightshift Launch by McCann Health New York for Mucinex
• Reach For The Facts by Showpony Advertising for ReturnToWorkSA

All entries submitted into the 2021 AME Awards were evaluated based on 4 criteria and weighted according to importance: results/effectiveness, idea, execution, and challenge/strategy/objective.

View all the AME Awards Finalists here.