NYF Executive Jury has chosen its 2022 winners, awarding 12 Grand Awards this year. Serviceplan Germany and VMLY&R earned 3 each; McCann Paris, 2; Berlin Cameron, SS+K, VIRTUE, and Wunderman Thompson Argentina have won 1 each.
Entries were submitted from 60 countries. An in-person jury of NYC creatives and digital juries, as well as the Hell’s Kitchen and Future Now Executive Juries deliberated to award this year’s winning campaigns within their specific categories. 12 Grand Awards, 82 Gold Tower Awards, 90 Silver, and 119 Bronze awards were given.
Best in Show 2022 was won by McCann Paris for The Bread Exam for Spinneys Supermarket – Lebanese Breast Cancer Foundation – AUBMC Hospital.
- 2022 Grand Award winners:
VMLY&R won 3 Grand Awards for I Will Always Be Me for for Dell Technologies & Intel.
- ACTIVATION & ENGAGEMENT: McCann Paris, The Bread Exam, for Spinneys Supermarket – Lebanese Breast Cancer Foundation – AUBMC Hospital
- AVANT-GARDE/INNOVATIVE: Serviceplan Germany, Dot Pad. The first smart tactile graphics display, for Dot
- COLLABORATIONS & PARTNERSHIPS: VIRTUE, Backup Ukraine, for Polycam 3D
- DESIGN: Wunderman Thompson Argentina, Degree Inclusive, for Unilever
- DIGITAL/MOBILE: VMLY&R, I Will Always Be Me, for Dell Technologies & Intel
- DIRECT: VMLY&R, I Will Always Be Me, for Dell Technologies & Intel
- FILM CRAFT: Serviceplan Germany, The Wish, for PENNY
- PACKAGE & PRODUCT DESIGN: Serviceplan Germany, Dot Pad. The first smart tactile graphics display, for Dot
- PRINT: VMLY&R, I Will Always Be Me, Dell Technologies & Intel
- PUBLIC RELATIONS: SS+K, Welcome to the Icelandverse, for Inspired by Iceland
- PURPOSE: McCann Paris, The Bread Exam, Spinneys Supermarket – Lebanese Breast Cancer Foundation – AUBMC Hospital
- SOCIAL MEDIA & INFLUENCER: Berlin Cameron, A VMLY&R Company, The First Meta Sneaker, for Under Armour
View the complete list of award-winning entries here.
Hell’s Kitchen, a new category launched in 2022, honours outstanding work for legalised vice brands to connect consumers.
Gold winners for 2022 include:
- Lakers Red – A taste of what they missed by Wunderman Thompson Switzerland for Schützengarten (Alcohol)
- Juke Music in a Can Leo Burnett Vietnam for Heineken (Alcohol)
Silver winners include:
- Freedom Grams by Serviceplan Germany for AROYA (Cannabis)
- The Unfair Bottle by Serviceplan Spain for Puerto de Indias (Alcohol).
Future Now, also new for 2022, applauds work that uses technology with an innovative approach.
Australia’s awards:
Australia’s winners:
Silver:
- Open Your Eyes by The Studio at SCA for Australian Ethical in Audio/Radio
Bronze:
- A Hemsworthy Stunt Double by Fenton Stephens for iSelect in Financial
- What the Truck? By Thinkerbell for Furphy in Activation & Engagement
- Doppelgangers by Fenton Stephens for Isuzu Trucks – N Series in Small Agency
Finalist:- What the Truck? By Thinkerbell for Furphy in Outdoor
- A Fire Inside by Thinkerbell for NRMA Insurance in Public Relations
- Disease Dilemmas by BWM Isobar for Garvan Institute of Medical Research in Direct
Silver winning entries include:
- Tilda – IDENTITY BORN FROM DATA, by You’ve Got Pictures, for LG AI Research
- Backup Ukraine by VIRTUE for Polycam 3D
- Quest for Dyslexia, by Cheil Hong Kong / Cheil PengTai Beijing for Samsung
- Serviceplan Germany Dot Pad. The first smart tactile graphics display, by Serviceplan Germany
- Serviceplan Germany, Dot Go. The first object interaction app for the visually impaired
New York Festivals special industry awards including the Global Agency of the Year, Global Brand of the Year, Independent Agency of the Year, and Regional Agencies of the Year will be announced the third week in July. 2022 DE+I Awards, The Genius 100 Inspiration Award, and the SeeHer Lens Award will also be announced at a later date.
View the 2022 New York Festivals Advertising Awards winners gallery here.
