New York Festivals Health Awards has announced the 2023 Health Awards winners. House Rules created by McCann Health New Jersey for Phexxi won Best in Show as well as the Grand award in Pharma. The Grand award in Health & Wellness went to The Bridge, created by KIick Health for PAWS NY.
NYF Health Awards jury panels of globally respected healthcare and wellness innovators judged the 2023 award-winning entries from healthcare, wellness and pharma campaigns submitted from 29 countries worldwide.
The 2023 Executive Jury, led by Adam Hessel, chief creative officer at Ogilvy Health, judged the shortlist determined by the Grand Jury. The Best of Show Award, 2 Grand Awards, 32 Gold Towers, 28 Silver, 30 Bronze and 182 Finalist Awards were given.
2023 Best of Show
McCann Health New Jersey’s House Rules for Phexxi delivered an empowering message while generating awareness of Phexxi to millions of women seeking pregnancy prevention that is hormone free. It features Schitt’s Creek star, Annie Murphy, encouraging women to live by their own rules when it comes to contraception. The campaign netted two billion media impressions and outstanding impressions and engagement on shared, earned, owned, and paid social, and the campaign increased Phexxi new prescriptions by 94%.
In addition to Best of Show, House Rules earned a Grand Award, and 3 NYF Health Awards Gold Towers.
“McCann Health New Jersey’s Best of Show win at the New York Festivals is a truly exceptional achievement, and we couldn’t be prouder. The fact that a Pharma case was crowned the winner is a testament for such a highly regulated industry. Congratulations to all the winners, your exceptional work is a constant source of inspiration,” stated Bruno Abner, chief creative officer, McCann Health New Jersey
2023 Grand Awards
Grand Award – Health & Wellness winner, The Bridge, created by KIick Health for PAWS NY is a heart-warming animated short film that explores mental and animal health. The entry was inspired by a real life-saving friendship about an unbreakable human-animal bond and features music by Grammy Award-winning musician, Lou Reed, and dramatically uses colour as metaphor to depict the inner mental states of both its characters.
The Bridge also won 2 NYF Health Gold Towers, 1 Silver, 1 Bronze Tower, and 1 Finalist Award.
“We’re thrilled and humbled to be recognized by the New York Festivals Health jury for our work on The Bridge. It reaffirms our belief that important stories that are told in a compelling way can gain awareness, move people to action, and ultimately save lives. Thank you from our entire team at Klick Health,” stated Rich Levy, chief creative officer, Klick Health
In addition, Klick Health’s Thirst for podHER won NYF Health Awardsa Gold Tower, 1 Silver Tower, and 2 Finalist Awards.
Grand Award – Pharma winner, House Rules, McCann Health New Jersey successfully motivated millions of women dissatisfied with their current contraception method, suffering from hormonal side effects or using no method at all to learn more about Phexxi’s hormone-free gel.
Additional accolades for McCann Health New Jersey include the Bronze Tower winning campaign, Unveiled, and Very Rare to Very Real for Acquired Thrombotic Thrombocytopenic Purpura that won 2 Finalist Awards.
Area 23, an IPG Health Company, led the awards tally with 13 NYF Health Gold Towers, including 3 Gold Towers for Lil Sugar — Master of Disguise for Hip-Hop Public Health, and 1 Gold for SICK BEATS for Woojer in Health & Wellness. Area 23 also won 9 Gold Towers in Pharma categories, including 3 Gold Towers each for The Unwearable Collection for Boehringer Ingelheim, Unbreakable and Trapped both for NTM Facts. In addition, the agency won 8 Silver Towers, 1 Bronze Tower, and 42 Finalist Awards.
Ogilvy Health North America won 5 NYF Health Gold Towers. In Health & Wellness categories the agency earned 3 Gold Towers for NYF Health Awards, for New York Festivals, and Gold Towers for both Cycle Kids for Cycle Kids, and Pets of War for Four Paws NGO. Ogilvy NA also scored 10 Silver Towers, 12 Bronze Towers, and 8 Finalist Awards.
Globally, Ogilvy agencies won 3 Golds in Health & Wellness categories for Toxic Influence, Courage is Beautiful, and Reverse Selfie, for client Dove (Ogilvy London); Health & Wellness Gold winners include Ogilvy Honduras Morning after Island for Grupo Estratégico (Ogilvy Honduras) and Love Your Gut for Dutch Mill Company Limited (Ogilvy Thailand).
FCB Health New York won a Gold Tower for its Health & Wellness entry, The Trial for #ClinicalEquality for The Trial for #ClinicalEquality. In Pharma, Eversana Intouch won Gold for Erase The Line for The Chrysalis Initiative; VMLY&R New York won Gold for I Will Always Be Me for Dell Technologies & Intel.
View all winning entries in Healthcare & Wellness and Pharma campaigns here
