Nick Garrett led Colenso BBDO and Clemenger BBDO to greatness. He has now joins Adrian Mills and Matt Lawson the third partner at Deloitte Creative, based in Sydney and effective immediately
Adrian Mills, partner, Deloitte Creative, stated, “Matt and I have been looking for a Sydney-based partner to make this duo a trio for the last three years. And in our opinion, with Nick we’re getting the most accomplished creative business leader in the country, which is quite humbling. To have Nick on the same team, working toward the same goal at a time when we have so much momentum, is a step-change for the creative business and Deloitte Australia.”
Garrett is known as the ad person who loves “ideas and the creative product”. He is the only Australian agency chief executive officer to lead two creative agencies to the number 1 ranking in the world and he was involved in work that has won close to 200 Cannes Lions. In his time as chief executive officer of Colenso BBDO, the agency nearly trebled in size, while being maned the most creative agency in the world twice. He also helped diversify Clemenger BBDO Australia’s services and grew the business significantly. With Garrett as chief executive officer, the Clemenger became the only Australian agency in history to be named Creative Agency of the Year at Cannes and D&AD, while also being named global creative agency of the year and the world’s most effective in the WARC 100.
Deloitte Digital APAC chief creative officer, Matt Lawson, commented, “Nick Garrett is a revolutionary, and it’s an understatement to say that I’m ecstatic about him joining us as a partner and what that means for Deloitte Australia. Deloitte is focused on creating a new type of growth for clients, new growth that produces profit through purpose and innovation, and scale that’s sustainable, yet abundant. Nick’s the perfect person to help champion this change.”
Deloitte Experience and Marketing partner, Angela Robinson, stated “Nick joins our team at a critical moment where we see creativity as an all of Deloitte Digital play. We have infused it into our design, technology and strategy practices and it is a key differentiator for our clients. Creative excellence lifts our impact beyond delivering a technology platform to solving our client’s most important challenges in a way where it adds the most value to their business and helps differentiate them.“
Garrett commented “I am hugely excited to join Deloitte Digital and partner with Adrian and Matt. Their vision to solve bigger problems with creative thinking is the right thing at the right time, and the perfect opportunity for me personally to jump back into the industry. I have loved the last eighteen months working for myself consulting across a huge variety of clients, from large, established organisations through to up-and-coming start-ups. But there are some things that instantly feel right and joining the Deloitte Digital team is one of them.
Deloitte Digital’s reputation as a creative, technology and marketing consultancy continues to grow with the brand achieving a leadership position in the recent Gartner Global Marketing Magic Quadrant, winning Consultancy of the Year from Campaign Asia, enjoying a successful Cannes Lions result and winning Campaign Brief’s The Work Australian Creative Agency on the Year. Deloitte Digital Australia now employs over 800 digital and creative specialists across Australia.