StrawberryFrog has hired Emmy-nominated creative leader, Nick Sonderup, as executive creative director.

Sonderup spent five-and-a-half years at Pereira O’Dell until mid-2013, leading the New York Office and creative department. Under his leadership, Pereira O’Dell won and retained a roster of iconic clients, such as MINI, Stella Artois, Corona, Pillsbury, The Central Park Conservancy, Yellowtail wine and Redemption whiskey.

“Nick is a powerful addition to our exceptional creative force,” stated Scott Goodson, founder and CEO of StrawberryFrog. “His outstanding track record of delivering original, inspiring work that resonates deeply with audiences, and style perfectly reflects our Movement purpose and our identity as a creative driven company that sparks Movements.” 

Sonderup’s creative prowess has been recognised across nearly every industry awards show including The Andys, One Show, Cannes Lions, Clios, D&AD, Effies, the ADC and Campaign BIG awards. His work for GE earned him an Emmy nomination for Outstanding Commercial in 2014 during his stint at BBDO New York.

In addition to his work at Pereira O’Dell and BBDO NY, Sonderup has held leadership posts at Ogilvy and Translation. He started his creative career at MTV. Sonderup was the pop culture cable network’s sole writer in the Off-Air Creative department and was responsible for developing promotional materials across multiple TV franchises and awards shows, including the MTV Video Music Awards, Movie Awards, Punk’d, The Osbournes, and others. After MTV, Sonderup began his agency career when he was brought on as a copywriter at Wieden + Kennedy.

Over a decade ago, Sonderup took a break from his “normal life” and embarked on a three-month tour of “binge-gigging” to see 100 different musical acts. He turned the project into a short documentary called, 100 Bands in 100 Days. It became a Grand Jury award nominee at the 2010 SXSW Film Festival. 

“I’m honoured as well as exhilarated to be part of StrawberryFrog,” Sonderup stated. “By building brands that speak directly to ideas that fuel the culture and the way communities respond and revolve to those concepts is what advertising needs to be about. That’s the essence of StrawberryFrog’s Movement thinking. And that lines up perfectly with the work I’ve always loved to do.”