Is the world going to end? Probably. Will we cause it ourselves? It seems likely.
Creative agency, Niiiiice Worldwide, is concerned about the speed at which the end of the world is approaching. It also knows that saying the same thing that people have heard before is not the solution. Instead, has created a line of infusions to help people to relax in the face of impending and inevitable catastrophes. The range is called – bluntly – The End. The range (yes it’s real) is available for pre-order and consists of five varieties inspired by recent disasters or feasible apocalyptic phenomena – Pandemic Chill, Meteor Calm, Nuclear Detox, Mint Mindfire, and Peace Invasion.
The composition of each tea will not only calm you but also has nutritional properties related to the catastrophe for which it is recommended. Pandemic Chill includes lemon and ginger to improve your defenses against the next more disastrous virus. Meteor Calm is composed of valerian and chamomile to achieve a sedative effect so you can “feel like a dinosaur just before extinction”.
Nuclear Detox incorporates vanilla and cinnamon, for their properties to eliminate toxins if a neutron bomb has sapped your vitality. Mint Mindfire’s mint and rosemary will help you open your lungs when the unstoppable fire hits. And finally, if we are attacked by an Asian hornet, Peace Invasion’s infusion of hibiscus and lavender will strengthen your skin.
Here is everything you need to know about The End by its creators, Borja Pakrolsky and Javier Bidezabal, creative directors of Niiiice Worldwide:
Everything, even Scorsese’s Irishman has an ending. This project was born from the idea of satirizing the end of our days by launching a product to brighten up our last moments on this planet. Whenever you think about the end of the world, you think about how to avoid this fate, but why not embrace it? Why not assume that enough has already been done and enjoy this latest show that the calm and peaceful apocalypse offers us? That is why we created this range of infusions, to temper the nerves and better face these extreme situations. Only in this way can we enjoy these concatenating catastrophes in peace. And it is precisely in the catastrophes themselves where each recipe in THE END infusions range is inspired, making the product indispensable during the situations indicated by each pack.
Enjoy the inevitable.
Orders can be managed through The End website, with the guarantee that, if the end of the world arrives before receiving the order, they will refund the amount and shipping costs.
Niiiiice is a Los Angeles and Madrid-based creative agency founded by creative directors, Javier Bidezabal and Borja Pakrolsky. In its first year of life, Niiiiice has won two D&AD Awards, an ADC * E and a Phoenix. “Niiiiice aims to explore what makes us human, through contemporary culture in order to create relevant communication and design, in a world saturated with a multitude of messages.” If we survive 2021, Niiiiice may well add to those accolades.