Many car commercials don’t defy the ordinary. This one, by Nissan United, has a go at it. The classic torture test is set in futuristic Nissan testing facility and it’s sprinkled with a little humour.

The European campaign continues the battle to show that Nissan’s range of hybrid crossovers have the grit buyers want, with special attention to the new e-POWER technology featured in the Nissan Qashqai.

The campaign films are supported by a digital platform featuring OLVs and static assets that emphasise the unique selling points of each model.

Credits:
Client: Nissan AMIEO  
Client Team: Coralie Musy, Remy LeGall, Romain Bezelga

Creative Agency: Nissan United
Managing Director: Stéphane Boutier
ECDs: Phillipe Rachel, Carl Harborg  
Creatives: Clément Phillipard, Ana Zabraniecki
Account Management: Judith Romero, Clémence Dugué, Amandine Brugier 
Planning: Tito Favino, Jeremy Masselis, Alice Fennely, Alice Gras, Aurore Caillouet
Media: Stephane Hue, Anouar Zaiane, Antonin Jorneau, Thomas Loiseau, Le-Chau-An Nguyen  
 
Production House: La Pac
Director: Mark Jenkinson
CEO: Jerome Denis
Executive Producer: Hélène Segol
Production Director: Franck Servoz
DoP: Mac Gregor
Head of Post Production La Pac: Anne Ségrettin
Editor @tenthree  Quin Williams
 
Post Production & VFX: THE MILL
Executive Producer: Fabrice Damolini
VFX Producer: Stéphanie Mollet
VFX Supervisor: Damien Canameras, Rodolphe Zirah
CG Supervisor: Valentin Lesueur, Rémy Meillat 
Colourist: Jacky Lefresne