Brands don’t like to admit they’ve been at the bottom. But when they do, attention surges. It’s natural to be moved by a hero to zero story and that makes Nissan Untied and TBWA\Paris’ campaign for Nissan racing powerful. Last to Legends is a gripping fast-paced, high-stakes documentary about Nissan’s World Champion title – that did not start well.

Outwith the pedantry, in with the honest – it’s a poignant look by Nissan at itself, portrayed with great humility by director, Romain Staropoli. The documentary shows the Nismo team defying ordinary, retracing, its journey, going over the decisions that took them from very last to official legends in this sport. The story travels from losing at every race and parting ways with Nissan star driver, Oliver Rowland, to asking the right questions and making the right decisions – 12 minute documentary thatillustrates Nissan’s special recipe for winning.

The full campaign covers long-form brand content, to CRM, website, and social media assets.

Credits:

Creative Agencies: Nissan United & TBWA\Paris
Managing Director: Stéphane Boutier
Deputy General Manager: Judith Romero
Group Account Director: Lena Lieuvin
Executive Creative Directors: Philippe Rachel & Carl Harborg
Senior Art Director: Pierre Régnier
Senior Copywriter: Darren Rosenberg
Head of Productions: Julien Averty
Executive Producer: Olivier Grosman
Post-production Supervisor: Tom Lavisse
 
Director: Romain Staropoli
Editorial Managers: Victoire de La Maisonneuve & Victoria Baux
Line Producer: Laurent Cannizzo
DOP: Mathieu Mondoulez
1st Camera Assistants: Valentin Pereira & Sacha Dogliotti
Gaffer : Benjamin Hondulot
Key Grip : Félicien Forest
Sound Engineer: Emmanuel Jarrige
Makeup Artist: Cathy Veillet
Editor: Vincent Staropoli
Edit Assistant: Caroline Mommejat
Colour Grading : Vanessa Colombel @ Planimonteur
Sound Mix & Design: Bossons
Music: Artlist
 
Special thanks to Dark Horses & Concept 80