Omnicom specialist agency, Nissan Unlimited, turns hyperbole up to max in its launch campaign for the Nissan LEAF – presenting the car with all the suspense of a classic close encounter with advanced intelligence from beyond Earth.

The idea is that the car is advanced intelligence. But created here on Earth.

The hero film, produced by Wanda and directed by Dorian & Daniel, is just the beginning. The campaign expands into a broader platform that includes Smart Stories – a series of expert-led content films highlighting the vehicle’s key technologies. Alongside these, Nissan is launching a social ecosystem built around the hero narrative, with additional content tailored for Meta to build intrigue around this new intelligence on the road.

The launch invites the world to Encounter the Next Electric Intelligence, a reminder that extraordinary technology doesn’t always come from the stars.

Credits:

Client: Nissan AMIEO [Nissan LEAF]
Client Team: Coralie Musy, Rémy Le Gall, Matthieu Richer, Romain Bezelga

Agency: Nissan United 
Managing Director: Stéphane Boutier
ECDs: Philippe Rachel, Carl Harborg 
Creatives: Italo Canepa, Javier Pizarro Perez
Account Management: Judith Romero, Saruka Thayaparan
Planning: Tito Favino, Jeremy Masselis, Aurore Caillouet
Media: Stephane Hue, Anouar Zaiane, Thomas Loiseau, Le-Chau-An Nguyen  
Agency Post-production: Coffee & TV
TV Producer: Benoit Duchemin

Production Company: Wanda
Executive Producer:  Barthélémy De Champsavin 
Line Producers :  Yannick Lebot
Directors: Dorian & Daniel 
DoP: Christophe Collette