Legal AI platform, Legora, has hired Jude Law to front its B2B campaign and the promise, Law just got more attractive.

It’s a mad idea for a legal firm, enhanced by the dry humour in its four commercials. The mad idea comes from NoA Åkestam Holst.

NoA Åkestam Holst creative director, Joakim Khoury, explained, “Surprisingly often, a dumb idea turns out to be the smartest strategy – and that was the case here. Our task was to showcase Legora as the go-to-partner for the future of law. So, who are you going to call, if not Jude?”

The films were directed by Stink Films director and SNL veteran, Rhys Thomas, and shot by Oscar-winner Hoyte Van Hoytema.

Stephanie Moradi, senior copywriter at NoA Åkestam Holst, commented, “With the people involved in this project, you are obviously in good hands from the start. It was great to see how everyone clicked and had fun with the idea. Hopefully, that comes through, even as the final film flickers past in a busy LinkedIn feed.”

The spots are set to Dave Bruebecks classic, Take 5, and are running across digital and social channels. In addition, the launch of Law just got more attractive will be supported by premium out of home placements in New York, London and across Scandinavia.

The global campaign supports Legora’s broader ambition to be a long-term partner to legal organisations undergoing AI-driven transformation.

Credits:

Creative Agency: ÅKESTAM HOLST NOA
Joakim Khoury: Creative Director-Art Director
Daniel Vaccino: Creative Director-Copywriter
Stephanie Moradi: Copywriter
Caroline Andersson: Art Director
Jesper Ander: Client director
Petur Mogensen: Agency Producer
Linda Bryttmar: Account Manager
Sara Bellafesta, Hugo Wallmo & Sofia Bergvall: Creative Designers
Stina Hansson: Planner
Simon Le Pluart: PR Lead
Mattias Nordenham: Motion Designer
Anna Forsberg, Calle Cassel: Graphic Designers
Henrik Hedberg: Motion designer

Digital Production: NoA Elevate
Digital Media: NoA Connect
Media Agencies: Qube & QuanMediaGroup

Production Company: Stink Films
Stink President: Daniel Bergmann
Director: Rhys Thomas
Deputy MD & Executive Producer: Kate Sharpe
Producer: Sophie Brooks
Production Manager: Dannikke Walkker
Location Manager: Michael Levy
1st AD: Kate Greenberg
2nd AD: Carly Sturgeon
Director of Photography: Hoyte van Hoytema
2nd AC: Emily Amos
Gaffer: Adam Chambers
Production Designer: Natalie Ziering
Stills Photographer: Niall O’Brien

Editing: Shift Post
Editor: Saam Hodivala
Edit Executive Producer: Kirsty Oldfield
Post Producer: Bob Pipe

Post Production: Black Kite
Post Producer: Phil Brewster
Colourist: George Kyriacou

Sound Design: Factory Studios
Music Supervision: Solid Supervision
Hero Casting: Charlie Powell, Mayflower
Stills Retouch: We Are Artista

Client: LEGORA
Stuart Shingler: VP Marketing
Mimmi Grafström: Marketing Director
Anna Curth: Marketing Production manager
Carl-Hampus Vallin: Senior Brand Designer
Cameron Thorne: Copywriter