The Swedish Lottery’s Eurojacket makes dreams come true. Of course, in words it’s an unriveting truism…but turn it into a surreal story and you have something at attracts attention, evokes the necessary desire emotion and stands out in the crowd.
Nord DDB and Eurojacket send a hapless busker into space where he finally finds fans.
Jocke Åhlund composed the electronic soundtrack.
Artist, Love Hultén, designed the retro-futuristic twin-necked guitar.
Henrik Sundgremn directed the film.
Rio produced it.
Haymaker added the freaky VFX
NORD DDB/House Team – Max Mohlin, Emanuel Jorild, Annie Leander, Joel Sköld, Josephine Lundquist, John Hichens – created the work.
The campaign is running across TV, radio, social and outdoor.
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