A stunt needs to be clever and/or outrageous to attract attention, and attracting attention is the goal. US dog treat brand, Nose of Justice, has nailed that brief.
It sent a male stripper to the US Food & Drug Administration office in Irvine, California, for a made-up inspection. Of man meat.
Nose of Justice is brand with two purposes. It’s a “freeze-dried single-ingredient dog treats, made without tricks” … and…”We’re in business to do right by dogs”. Doing right by dogs includes fighting for tighter pet-food regulation. According to the campaign, one third of dog food sold in the US contains dog meat.
The campaign film also adds emotional content. Its star, Churro, is a corgi rescued from a dog meat farm.
The film was produced by production companies, NativeFour and Zero Cool. contributed to the campaign, which also features a corgi named Churro, a dog-meat farm survivor. Treat sales support doggo wellness.
