NYF Advertising Awards 2020: Germany dominates the shortlist

NYF Advertising Awards has announced its 2020 shortlist. The shortlist was chosen by the NYF online Grand Jury of 400+ creative directors, executive creative directors and chief creative officers from entries submitted from 60 countries around the globe.

“We’re thrilled with the calibre of this year’s cutting-edge entries. The 2020 Grand Jury judged thousands of entries and set a high bar for the Shortlist,” stated Scott Rose, executive director of New York Festivals Advertising Awards. “As always, running a fair and competitive top-flight competition judged by prominent international creatives was our goal at the competition launch in October.”

Several category groups saw an exceptional number of entries advance to the medal round including Activation & Engagement, Artistry & Craft in Advertising, Positive World Impact, Film, Film Craft, Financial Advertising and Public Relations.

“The importance of the Grand Jury cannot be stressed enough, their commitment to honouring the men and women who created exciting work for brands around the globe result in innovative work moving on to the Executive Jury judging rounds,” Rose added. “Their insights and expertise are paramount to the process.”

Shortlisted entries progress to the live online judging rounds with the 2020 Executive Jury. Through its five rounds of judging the Executive Jury will select Finalist, Third Prize, Second Prize, First Prize, Grand Award and Best of Show award-winning entries.

Germany dominated the shortlist with impressive shortlisted entries for Serviceplan, Heimat, Grabarz & Partner, Scholz & Friends, Thjnk and Leo’s Thjnk Tank, Ogilvy Germany, Kolle Rebbe, loved and Philipp und Keuntje.

Australia’s shortlisted entries are:

Alt.vfx: Dinosaur vs Unicorn (2) – Film Craft: Animation 7 Film Craft: Visual Effects
Alt.vfx: If you have the will, we have the way (2) – Film Craft: Visual Effects & Film Craft: Animation

CHE Proximity: Curing Homesickness (4) – Collaborations & Partnerships: Products & Services: Health & Wellness, Avant-Garde/Innovative: Social/Environmental Good: Charity/Non-Profit, Direct & Collateral: Best Use: Social/Environmental Good: Charity/Non-Profit & Public Relations: Best Use: Social/Environmental Good: Charity/Non-Profit
CHE Proximity: Generation Intervention (3) – Social Media & Influencer: Platform: Multi-Platform, Direct & Collateral: Products & Services: Health & Wellness & Public Relations: Products & Services: Health & Wellness
CHE Proximity: Velocity Air Affairs – Artistry & Craft in Advertising: Print & Outdoor: Illustration

Clemenger BBDO Sydney: EXTRA Reminder – Outdoor: Best Use: Digital Displays
Clemenger BBDO Sydney: Losing Lena (2) – Branded Content/Entertainment: Best Use: Social/Environmental Good: Brand & Positive World Impact: Empowerment: Women

Clemenger BBDO Sydney & Finch: The campaign to Lose Lena (and help women in tech) goes global

Cummins & Partners: Jeep Data Drag Race (3) – Collaborations & Partnerships: Products & Services: Automotive, Digital/Mobile: Games, Banners, Rich Media: Products & Services & Creative Marketing Strategy/Effectiveness: Creative Use of Data
Cummins & Partners: Long Live Creativity (2) – Film Craft: Best Use of Humor & Film Craft: Script/Copywriting
Cummins & Partners: Walk Like a Woman (2) – Activation & Engagement: Best Use: Social/Environmental Good: Charity/Non-Profit & Audio/Radio: Best Use: Social/Environmental Good: Charity/Non-Profit

Isobar Australia: The Perfect Candidate (3) – Avant-Garde/Innovative: Avant-Garde/Innovative: Use of Data, Creative Marketing Strategy/Effectiveness: Earned Media & Creative Marketing Strategy/Effectiveness: Creative Use of Data

Jonathan Pagano: Finally (2) – Film: Best Use: Made for Online & Film: Products & Services: Health & Wellness

Leo Burnett Melbourne: Bonds Re-Loved (4)- Positive World Impact: Public Service: Environment & Sustainability: : Brand, Direct & Collateral: Best Use: Social/Environmental Good: Brand, Digital/Mobile: Best Use: Social/Environmental Good: Brand & Avant-Garde/Innovative: Avant-Garde/Innovative: Small Budget/Big Idea

Leo Burnett Sydney: PowerShare Stations (2) – Outdoor: Best Use: Billboards/Installations/Posters & Activation & Engagement: Best Use: Print/Outdoor
Leo Burnett Sydney: Silent Whistle (3) – Sports: Best Use: Social Good: Brand or Charity, Avant-Garde/Innovative: Avant-Garde/Innovative: Social/Environmental Good: Brand & Digital/Mobile: Best Use: Innovation: Technology

Ogilvy Australia: AAMI Warning Spots (8) – Direct & Collateral: Best Use: Social/Environmental Good: Brand
Ogilvy Australia, Audio/Radio: Best Use: Social/Environmental Good: Brand, Direct & Collateral: Products & Services: Financial & Investment, Avant-Garde/Innovative: Avant-Garde/Innovative: Use of Data, Digital/Mobile: Best Use: Best Use of Medium, Digital/Mobile: Best Use: Social/Environmental, Avant-Garde/Innovative: Avant-Garde/Innovative: Creative Use of Medium & Audio/Radio: Best Use: Streaming

Ogilvy Australia: BP RUN – Digital/Mobile: Mobile Platforms: Games
Ogilvy Australia: Six Word Scholarship (3) – Activation & Engagement: Best Use: Small Budget/Big Idea, Avant-Garde/Innovative: Avant-Garde/Innovative: Small Budget/Big Idea & Direct & Collateral: Best Use: Small Budget/Big Idea

Photoplay Films: When Too Strong Is Too Much (2) – Film Craft: Best Use of Humor & Film Craft: Direction

Publicis Worldwide Brisbane: scUber (3) – Collaborations & Partnerships: Products & Services: Travel/Leisure, Activation & Engagement: Best Use: Events & Stunts & Activation & Engagement: Products & Services: Travel/Leisure

The Works: The Ash Globe (4) – Avant-Garde/Innovative: Avant-Garde/Innovative: Social/Environmental Good: Charity/Non-Profit, Collaborations & Partnerships: Best Use: Social/Environmental Good: Charity/Non-Profit, Avant-Garde/Innovative: Avant-Garde/Innovative: Small Budget/Big Idea & Positive World Impact: Public Service: Environment & Sustainability: Charity/Non-Profit

Thinkerbell: Every Home is Worth Protecting (5) – Artistry & Craft in Advertising: Branded Content/Entertainment: Casting, Film Craft: Casting, Public Relations: Best Use: Earned Media, Public Relations: Best Use: Celebrity/Influencer & Public Relations: Products & Services: Financial & Investment
Thinkerbell: Protect What’s Precious (2) – Public Relations: Best Use: Earned Media, Public Relations: Products & Services: Financial & Investment
Thinkerbell: The Mitey Battle (3) – Public Relations: Best Use: Small Budget/Big Idea, Print: Products & Services: Food/Drink/Restaurants & Print: Best Use: Newspaper/Magazine

Wunderman Thompson Australia: EmotiCONS – Positive World Impact: Public Service: Children- Health, Happiness and Safety: Charity/Non-Profit
Wunderman Thompson Australia: Kellogg’s isn’t Kellogg’s without Aussie Farmers – Print: Products & Services: Corporate Image