New York Festivals Advertising Awards (NYFA) has chosen its 2026 Sports executive jury, led by jury chair, Shannon Washington, CCO & partner at 11Ounces. The panel brings together leading voices across sports, entertainment, brands, agencies, and platforms to applaud ideas that move fast, feel authentic, and deliver undeniable impact.

As the Sports category group, reimagined in 2026, continues to evolve, it reflects a powerful combination of storytelling, strategy, and cultural influence, recognising work that not only engages audiences but shapes the way sport is experienced, consumed, and connected globally.

“I’m energised by recognising work that moves culture forward, not just reflects it, understands intimacy at scale, and puts athletes, teams, and fan communities at the center, not as props,” Shannon Washington stated. “Sports is having this moment because it’s one of the last truly shared experiences we have. And the creative work that honors that authentically, that’s what I’m here to recognize.”

 The 2026 Sports Executive Jury members are:

Jury Chair – Shannon Washington, CCO / Partner, 11Ounces

• Dan Arango, Global Creative Director, Grey
• Lindsei Barros, Group Creative Director, Translation
• Sari Brecher, Brands in Culture, Diageo
• Austin DeJong, Creative Director, FanDuel
• Andre Gray, Chief Creative Officer, Havas
• Surf Melendez, VP Content, Creative & Brand, Arizona Cardinals
• Ryan O’Keefe, Group Creative Director, R/GA
• Andrew Rhodes, Senior Vice President, DKC
• Giancarlo Rodas, Executive Creative Director, BBDO New York
• Maggie Walsh, Head of Strategy, GLOW

“This exceptional jury is deeply connected to the evolving world of sports marketing,” commented Scott Rose, president, New York Festivals. “Their combined expertise across storytelling, innovation, and brand engagement will ensure that only the most impactful and creatively distinctive work rises to the top.”

“Sports storytelling today moves at the speed of culture,” added Donny Gherardi, Director, New York Festivals. “This jury brings a focused understanding of how creativity connects with fans in real time, across every platform.”

For the 2026 season, New York Festivals continues to elevate its judging experience through an expanded in-person program developed in partnership with the 4A’s, reinforcing its commitment to thoughtful, peer-driven judging. Specialty Executive Jury sessions will be held in May 2026.

Trophy winners will then be selected by the 2026 Executive Jury.  Executive Jury sessions will take place in early June at New York City’s Crosby Hotel’s state-of-the-artscreening room. Specialty Executive Juries will judge their designated categories.

The deadline for entering the 2026 NYF Advertising Awards is April 23, 2026.

Enter 2026 NYF Advertising Awards or find more information on categories, rules, and regulations here.