New York Festivals Advertising Awards has chosen technology futurist and thought-leader, Craig Elimeliah, chief creative officer of Lippe Taylor as chairman of The Future Now Executive Jury.
He will lead the Executive Jury panel of cutting-edge trailblazers who will review the game-changing entries within The Future Now categories.
“We’re thrilled that this highly respected executive known for his technological foresight and ability to unlock growth through innovation will chair The Future Now jury panel,” stated Scott Rose, president, New York Festivals Advertising Awards Competitions. “Craig’s leadership ensures that inventive campaigns that creatively employ emerging technology effectively are recognised and awarded.”
“As I step into the role of chair for the future-forward Executive Jury of the New York Festivals, I am humbled and elated. It is a rare opportunity to witness and recognize the best of the best in future-forward creativity, and I cannot wait to lead this group of industry experts towards that goal,” Elimeliah commented.
“For me, creativity and innovation are not just about flashy campaigns or disruptive technologies. They must be grounded in a deep understanding of human behaviour, culture, and business challenges. It is only then that we can apply innovation and creativity that are both familiar and differentiated, speaking to the hearts and minds of consumers in a way that is truly meaningful. At the same time, we cannot forget the importance of earning trust through frictionless experiences. In today’s world, attention is scarce, and consumers are more discerning than ever. We must strive to create human centred experiences that earn consumer’s attention and trust, putting their needs first and foremost.
“So, let us celebrate the power of creativity and innovation, not just for their own sake, but for the good of humanity. I am honoured to be part of this journey, and I cannot wait to see the amazing ideas and solutions that this year’s festival will showcase.”
brings nearly two decades of industry experience and a remarkable passion for culture, technology, science, and data to The Future Now jury. As chief creative officer at Lippe Taylor, he leads teams that blend new and unconventional approaches to connect brands and customers with a focus on the future. The result is captivating experiences that redefine categories, embed culture, and disrupt the status quo.
David Sable, host of NYF’s flagship content series Creativity From The Other Side sat down with Craig Elimeliah for an insightful discussion about his new leadership role at Lippe Taylor, exploring creativity at speed, teaching clients to embrace new technologies, orchestrating creative elements, and staying ahead of the curve, and more.
The 2023 NYF Advertising Awards Executive Jury and Grand Jury panel selection process is in progress.
The early bird deadline to enter the 2023 New York Festivals Advertising Awards is March 10, 2023. Find everything you need to know to enter here.
