The thrill of winning award is watered down somewhat by having to wait for your trophy to arrive. NYF and Toronto content and post-production studio, JAXX, have made that wait less of a buzzkill. They have partnered to provide instant AR Gold, Silver, and Bronze Towers. The augmented reality awards will be sent to each of the 2021 Advertising Awards winners with their winner’s notification.

Gold, silver, and bronze award winners will get to show off, take photos, and record videos with their digital trophies immediately, before the physical awards are delivered.

“NYF is thrilled that we can provide 2021’s award winners with the excitement of an immediate NYF augmented reality award,” stated Scott Rose, executive director, NYF Advertising Awards. “JAXX’s innovative artists and creatives delivered a brilliant and realistic AR version of NYF’s Towers to provide our winners with additional cause for celebration as they await the arrival of their trophies.”
The 2021 New York Festivals Advertising Awards will announce trophy winners on July 14. Find more information on competition categories, rules, and regulations here.