New York Festivals Advertising Awards has introduced a new Creative Commerce Category in recognition of the powerful role of Commerce in driving creative business transformation. VMLY&R Commerce Global chief creative officer, Manuel Bordé, has been recruited as Jury President leading a group of global industry talent breaking new ground in commerce.

Commerce channels have the most untapped creative potential to grow people and brands. This category group is for commerce-led ideas that move beyond ecommerce to create a connected commerce experience across the shopper/physical retail space. The new category group applauds hybrid experiences that harness both digital and physical channels to engage and transact.

“The power in commerce creativity is being realised across brands and retailers, opening an exciting new space for marketing and creative talent to innovate. I’m thrilled to join New York Festivals in honouring the bold and ambitious work that is redefining the space of commerce as both emotionally engaging and business driving,” Bordé stated.

“New York Festivals is honoured to welcome this diverse group of award-winning and internationally recognised executives to our Executive Jury. Guided by Manuel’s vast global and agency experience, we’re eager to see how they collectively celebrate a new type of creativity that creates memorable experiences for consumers, while driving conversion and sales impact for brands,” added Scott Rose, president, New York Festivals Advertising Awards.

Find everything you need to know about the 2023 Creative Commerce category here.  

2023 Creative Commerce Executive Jury is:

Jury President: Manuel Bordé, Global Chief Creative Officer, VMLY&R Commerce

 *   Ali Cheikhali, Creative Strategy Lead Google, MENA
 *   Taryn Beck, Customer Marketing Director Walmart at General Mills, USA
 *   Marina Cuesta, GCD, The Marketing Arm, USA
 *   Pete Gosselin, Executive Creative Director – North America, WONGDOODY, USA
 *   Maria Lujan, Executive Creative Director, Havas, Argentina
 *   Taylor Siegal, Head of Social Commerce, MRM, USA
 *   Andrea Siqueira, Executive Creative Director, Energy BBDO, Chicago
 *   Ricardo Uribe, Creative Director, Goodby Silverstein & Partners, USA
 *   Rebecca Zdarsky, Executive Creative Director, Shoptology, USA

The New York Festivals Advertising Awards winners will be announced on July 19. Judging for the Creative Commerce category will take place virtually on July 11.

Find more information on the 2023 New York Festivals Advertising Awards here.