Saatchi & Saatchi Australia’s Donation Dollar for The Royal Australian Mint has won top honour, the NYF Best of Show Award, at this year’s NYF Advertising Awards in the 2021 competition. The agency redesigned the Australian $1 coin, which was minted as a call to action and stamped with the message Donation Dollar Give To Help Others. The coin’s green centre wears each time the coin is donated to reveal golden ripples, a symbol of the ongoing impact the coin is making in the lives of those in need. The campaign also won 2 Grand Awards and 7 Gold Skyline Towers.
“Donation Dollar was a project many years in the making. It needed approval from the highest levels of our government. And it needed to deliver on its stated promise; to remind all Australians to give more, more often. We are beyond humbled to be bestowed this honour. Thank you to all the judges and the NY Festival for seeing the positive good a little coin can make,” stated Simon Bagnasco, executive creative director, Saatchi & Saatchi Australia.
View the interview with executive jury president, Ralf Heuel, chief creative officer & partner of Grabarz & Partner, and Saatchi & Saatchi Donation Dollar creatives, Simon Bagnasco and Lee Sunter:
9 Grand Prize Awards, 95 Gold Skyline Tower Awards, 108 Silver, and 146 Bronze trophies were also awarded.
Saatchi & Saatchi’s Donation Dollar, the community’s OREO Doomsday Vault and McCann New York’s True Name by Mastercard won two Grand Awards each.
This year’s Grand Award winners are:
- Branded Content/Entertainment: the community The OREO Doomsday Vault for OREO
- Social Media & Influencer: the community The OREO Doomsday Vault OREO
- Brave Work/Brave Client: McCann New York True Name by Mastercard for Mastercard
- Positive World Impact: McCann New York True Name by Mastercard for Mastercard
- Direct & Collateral: Saatchi & Saatchi Australia Donation Dollar for The Royal Australian Mint
- Outdoor: Saatchi & Saatchi Australia Donation Dollar for The Royal Australian Mint
- Design: FCB Chicago Boards of Change for City of Chicago
- Film: Africa Let Her Run for SporTV
- Film Craft: Translation LLC You Love Me for Beats by Dre
The New York City Award, a special category for NYF’s Advertising Awards, celebrates advertising that captures the vibe of New York City.
- Green Point Pictures’ WE (SEEN) for Pangaia won the Gold Skyline Tower
- BUCK Design won Silver for The New Yorker 2020 Festival for New Yorker
- Grey New York won Bronze for Unboxing for States United to Prevent Gun Violence
View the complete list of award-winning entries here.
New York Festivals special industry awards including the Global Agency of the Year, Global Brand of the Year, Independent Agency of the Year, and Regional Agencies of the Year will soon be announced. The winners of NYF’s newest awards: The Genius 100 Inspiration Award, Signal Award, Pivot Award, and the SeeHer Lens Award will be announced shortly.
