The 30th edition of the AME Awards 2024 has opened for entries with 9 new categories including Tech for Social Good, Artistry for Social Impact, Mental Health and Well-being, Sustainability Beyond Environment, and Urban Influence. AME also introduces the Regional Campaign of the Year Award.
The AME Awards rewards effective solutions to complex marketing challenges, proving that strategic planning and creative execution can produce extraordinary results.
“All of us at AME are thrilled by the exciting possibilities that this year’s competition brings. In 2024, we introduce a game-changing Regional Award of the Year, inject fresh categories into AME’s powerful category mix, and unveil a redesigned website for an enhanced user experience. And each and every year we assemble an enviable world-class jury comprised of some of the most innovative creative and strategic leaders who are recognized globally for award-winning result-driven work,” stated Gayle Seminara Mandel, executive director, AME Awards.
Supporting advertising that fosters positive change, the 2024 AME Awards has introduced 8 new categories under the Creativity for Positive Impact category group. These categories celebrate creative campaigns that span all media platforms and are designed to drive social good, inspire positive behaviours, and create meaningful impact for individuals, causes, society, the well-being of animals and the environment. New categories include Artistry for Social Impact, Tech for Social Good, Sustainability Beyond Environment, Youth-Led Initiatives, Community Building, and Sustainable Fashion.
The new category, Urban Influence, included within the Best Use of Medium category group applauds effective campaigns that harness the power of urban environments, street art, installations, and unconventional mediums.
AME will open its doors once again to pro bono campaigns, supporting a broader spectrum of opportunities for creativity and impact.
Also included in the updates is a new and improved website, crafted for ease of navigation and an enriched user experience.
Jury selection has now begun. AME’s juries are recruited from 5 global regions (Asia Pacific, Europe, Latin America, Middle East & Africa, and North America). Its jurors review all entries with global knowledge and industry perspective.
The results of the 2023 AME Awards Jury sessions were analysed in the AME Report, an annual ranking report that honours outstanding agencies and brands from 30 countries.
The final deadline to enter the 2024 AME Awards competition is April 3, 2024.
Competition details, rules and regulations, categories, and additional information can be found with the entry form here.
