New York Festivals AME Awards has announced the 2023 shortlist. Work submitted by agencies from Egypt to Singapore, and Argentina to United Arab Emirates was judged online by the 2023 AME Awards Grand Jury.

Entries achieving shortlist status inspired engagement, aligned like-minded individuals, championed issues, assisted brands to become catalysts for cultural change, employed cutting edge tech to entertain, increased active interaction, topped previous market share, and delivered results that surpassed benchmarks.

The United Arab Emirates led the shortlist with Publicis Groupe achieving a record-breaking 48 entries shortlisted from multiple agencies. Campaigns advancing to the trophy round include:

• Self-Check-Out by Leo Burnett Middle East for K-Lynn Lingerie

• The Hidden Room by Leo Burnett Middle East for Home Box

• The Homecoming by Leo Burnett Middle East for Home Centre

• The Right to Power by Saatchi & Saatchi Middle East for LOGI Energy

• Time to Read by Saatchi & Saatchi Middle East for Kinokuniya

• Don’t sleep on it by Leo Burnett Middle East for IKEA

The US, South Korea, Germany and China all have significant numbers of campaigns moving to the next round. Additional countries with multiple entries advancing to the trophy round include Canada, Australia, Philippines, United Kingdom, Egypt, Argentina, Mexico, Peru, and Romania. Costa Rica and India.

Global brands shortlisted include McDonalds, IKEA, Spotify, K-Lynn, Burger King, Netflix/General Motors, Paramount+, Snapple, Samsung, Kinokuniya, Libresse, Hana Bank, Home Centre, Babyshop, Airwick, Bimbos, Anheuser-Busch Inbev/Harbin Beer, Unilever, Wendy’s Canada, Always, TikTok, Citizens Bank, Kraft Heinz Lunchables, Hayel Saeed Anam Group (HSA), Delimex, LOGI Energy, Korea Post/Korean Pharmaceutical Association, Northrop Grumman, DAOL Digital Bank Fi, Hyundai Motor America, ReTold Recycling, Blanca Flor, Museum of Modern AHRts, Nemira Publishing House, and DITO Telecommunity.

All entries submitted into the 2023 AME Awards were evaluated based on four criteria weighted according to importance: Results/Effectiveness – 30%, idea – 25%, Execution – 25%, and Challenge/Strategy/Objective – 20%.

Entries shortlisted move ahead to the AME Executive Jury sessions.

View the AME Awards shortlist in the NYF winners-shortlists section, selecting Advertising Marketing Effectiveness.